In answer to the question “Should a blog be part of your marketing plan?” the answer is yes.
There are millions of blogs on the internet today; most are of the personal variety, with the blogger writing about what they did that day or their favorite television show. But blogs are increasingly becoming a part of […]

Popularity: 10%

Inevitably, when the subject of email marketing comes up while deciding the marketing strategy for a business, the word “spam” is spoken, followed by “Why would we use email to market ourselves?”
Because it works, that’s why.
Your ROI (Return On Investment) with email marketing can easily be higher than any other form of marketing you do, […]

Popularity: 12%

Constructing an effective email newsletter may seem to be an art, but there’s a good bit of science involved as well.
Each article in your newsletter should answer the “Six W’s” known to all journalism students…Who, What, Where, When, Why and hoW…about their subject. However, there is one other question you need to answer is “Why […]

Popularity: 18%

When you have an opt-in newsletter for your website or blog, your focus is getting your subscriber number as high as you can. Obviously, the more people that receive your newsletter, the more effective it will be in helping your image and your business. However, there is one person that should be subscribing to your […]

Popularity: 10%

When putting together your newsletter, it’s easy to get so caught up in concentrating on the sales aspect that you forget something very important, especially when it comes to email newsletters.
Content.
If your newsletter offers the subscriber no content, except for new product or service announcements and a run-down of how things are going for you, […]

Popularity: 12%

Sheryl Crow’s hit song “Soak Up The Sun” has a wonderful line in it that we can take a lesson from.
“It’s not getting what you want, it’s wanting what you’ve got.”
This is a definite key to peace and happiness, and it should also be a cornerstone of your marketing campaign.
Your potential customers think they know […]

Popularity: 13%

There’s one word that can carry quite a bit of power when used as part of your marketing message:
“Free”.
Admittedly, “free” doesn’t carry the weight it used to. With everyone reaching the point of becoming over-saturated with marketing messages, something that has the word “free” attached to it has almost become a turn-off…especially online.
But it can […]

Popularity: 10%