Archive for the "News" Category
comments: 0 27.01.2012 Paul Shuteyev @ News, Social Media Marketing, Statistics, Techniques 2012

Corporate Social Media Marketing Investments and Plans 2012

Hey guys,

Hope you’re doing great! Here are 4 charts and statistics on corporate social media marketing investments and plans for 2012. As you will see 2/3 of companies are going to increase their social media presence!

top-social-marketing-metrics--investment-2012top-social-platforms-for-brands-2012top-social-marketing-metrics-2012linkedin-groups-2012

comments: 0 25.01.2012 Paul Shuteyev @ Corporate Security, Data Loss Prevention, News

Whitelists and new features of StaffCop 5.0

StaffCopAtomPark Software announces StaffCop 5.0 release.

StaffCop Standard is corporate security, data loss prevention and monitoring software. StaffCop Standard allows you to monitor all activities on company computers and prevent the unauthorized distribution of sensitive corporate information.
StaffCop supports real-time monitoring, data harvesting, statistics on employee or user activities, launched application monitoring, visited websites monitoring, social networking, social media and IM monitoring.
StaffCop software is easy to install and use, but we also provide phone, email and IM support for all our customers and interested persons.
  • Website and application blocking by using blacklists and whitelists. Blacklists allow you to prohibit access to exact websites or applications. Whitelists grant the access only to exact websites and applications – all the other websites and applications will be unavailable to use.
  • Encrypted network traffic monitoring allows you to monitor emails sent via encrypted SSL channels and also to monitor websites visited via HTTPS connection.
  • StaffCop folder access rights are optimized. Now it’s easy to manage persons who will be able to access StaffCop files.
  • New registration mechanism implemented, making the installation and registration process easier.
  • Help-module has been updated with the activation error codes that a user may face.
“We have greatly expanded the functionality of the program, – Konstantyn Makarov, AtomPark Software CEO, commented the new release of the StaffCop. – We are always working on adding more features for our clients, and also on making the software more intuitive. During the development of the new StaffCop we gathered a data on what our clients and users really need and want to see in the new release.”
StaffCop software also provides users with the search-term, social network, IM and chat monitoring opportunities. StaffCop easily tracks and monitors all the sent and received messages and chats, showing who is the sender and who is the receiver.
comments: 0 16.01.2012 Paul Shuteyev @ Email Marketing, News, Statistics

Mobile Email Usage is Up almost 30%

Mobile Email Usage is up for almost 30% – this is the data of USA users, who used their mobile phones to access email from Nov 2010 to Nov 2011.  What does it mean? It means email marketers should pay more attention to optimizing their mailings for different mobile phones and mobile platforms and browsers.

And here comes the digits:

mobile-email-usage-2010-2011-comscore

comments: 0 10.01.2012 Paul Shuteyev @ General, News, Social Media Marketing, Techniques 2012

4 Tips on How to run Social Updating the Right Way

Social-networking-icons-pyramidHey Guys,

Hope you’re doing great! Today I would like to talk about social updating and provide you with 4 tips on how to run social updating the right way – making your subscribers happy, satisfied and asking for more. Nowadays all the companies have Facebook pages, Twitter channels, and accounts on other social networking platforms – all this helps to stay in touch with as many subscribers as possible. But it’s so easy to annoy or scare your fans and virtual friends, so I have prepared 4 tips on how to update your social networking accounts and pages. Let’s start!

1. Be informative. Provide your subscribers with the content you like and think useful. We all know how we like how-to, tricks’n'tips, and other interesting types of information. This is the best content to update your social networking accounts with.

2. Discuss. It’s not enough with posting a content – you need to reply to comments and discuss the exact topic with your fans, subscribers and virtual friends.  They will ask you for more information, they will have questions – and your job is to provide them with answers. This is how you can become an expert in their eyes. And you know what online-respect means!

3.  Traditions. We all like traditions! Traditions is the part of our life. Traditions is what unites us and what make us different. You can hold some weekly or monthly contests, play games with your fans, do something together. This is one of the best ways to make friends with your “friends” :)

4. Don’t parrot. Too many posts, repetitive posts and re-posts are the 3 horsemen of SMM Apocalypse. It’s so easy to annoy your fans and friends. They will stop following or reading you if there will be an info overload or unrelated info flow from you. Act like a human – post interesting info when it’s necessary, don’t act like an auto submitter :)

comments: 0 13.12.2011 Paul Shuteyev @ Email Marketing, General, Marketing, News, Techniques 2011

Extracting Emails from Twitter – 100 email addresses per minute

Here is my video on how to extract email addresses from Twitter. I used latest Atomic Email Hunter 7.0 software which allows extracting 100 emails per minute. Please enjoy :)

comments: 0 09.12.2011 Paul Shuteyev @ Email Marketing, Email Newsletters, News, Sales, Techniques 2011

11 Tips to Maximize Your Christmas Email Campaigns

christmas bellsHey guys,

Hope you’re doing great! Christmas is coming and we all know how important this time is for all kind of marketing channels, and email marketing is not the exception, even more – it’s one of the best marketing channels to use for Christmas marketing campaigns! I will tell you how you can use Christmas-niche to boost your email marketing campaigns.

1. More opportunities to build your lists.

  • Christmas time is a gift time – just offer gifts to each and every person who subscribes to your list.
  • Have a special sign-up offer for receiving Christmas discounts.
  • Have a special “affiliate” offer where you ask subscribers to enter friends’ email addresses which you will use to wish them a Merry Christmas.

2. More opportunities for additional mailings.

  • Timing is one of the most important email marketing aspects, so if you have your mailings sent once a week, you now have a chance to send more messages and it won’t look like spam. Just don’t forget to include both call-2-action and unsubscribe :) :
  • Wish your subscribers a Merry Christmas
  • Offer special Christmas discounts
  • Offer them gifts that may be related to your products, etc.

3. Additional tips.

  • Make your mailings look awesome – Christmas design is one of the best things that really sells.
  • Prepare some nice and warm words for your subscribers.
  • Use triggered emails – set Christmas-related autoreponder on following actions – sign up, sale, first login, etc. Use it for cross-sales.
  • Tell your subscribers and customers about your plans for next year – offer them one-time discounts or opportunities that will expire on Christmas.
comments: 2 29.11.2011 Paul Shuteyev @ General, News

Top Web Hosting Tools – Hundreds of Software and Tools for Your Needs

webhostingsearch - recommended web tool awardHey Guys,

Hope you’re doing great! Today I would like to provide you with an extra useful piece of info – we all know how different tools and software are important, but sometimes it’s so hard to find the right one. Recently StaffCop and MassMailSoftware have been included into a great listing of Top Tools where you can find hundreds of software and tools grouped by niches and topics. Hope you will find it useful – hundreds of tools and software in one place. Please check this listings out, I bet you will like it – please click the Award icon on the right to check the list of tools and software. And here is the main website –  http://www.webhostingsearch.com