SMS Marketing

Being able to gauge the success of any SMS marketing campaign is critical. In order to measure any
SMS campaign, there are four basic steps that should be followed:

Set your objectives

[What are you trying to achieve with the campaign?]

Determine the measurement criteria

[Will this be sales, responses, calls received etc.]

Decide on a benchmark

[How are you going to compare your success? – against prior campaigns, competition?]

Select the right measurement tools to achieve what you have decided you need to achieve!

SMS marketing

“Email is personal.

SMS is more personal.”

Although an email reaches the individual directly, is cheap, convenient and fast – this is where
the similarities between email and SMS come to an end.
Mobile phones do not have “Spam filters”, and as a result, it is virtually impossible for
recipients to stop receiving messages – even if they do know who the sender is. The deletion
process for an SMS is also longer and more tedious than for an email.
People are therefore far more conscious of unwanted SMS messages than they are of
traditional email Spam. It is AtomPark’s strongest recommendation that anyone engaging in any type of SMS marketing ensures that tacit permission has been given by the recipient to receive information.

Email Marketing

Ladies and Gentlemen, Friends, Happy Customers,

We are glad to announce that we’ve started developing process of the new Atomic Email Hunter version!

What’s NEW in upcoming version:

• Faster HTTP / HTTPS Scan

• Email / Mobile Phone number extracting

• Connection with Email-sending and SMS-sending modules

• Social Media connections
  

• Java Script link recognizing

• Atomic Smart Engine – filling and submitting forms to get deeper access
  

• Multitasking

and Much, Much More!

Statistics

Marketing e-mails using a house list are seeing an average open rate of nearly 20%, a click-through rate of 6.64% and a conversation rate of 1.73%, according to a survey released in July by the Direct Marketing Association. Marketing e-mails are also bouncing back at a rate of 3.72% and seeing a unsubscribe rate of 0.77%.

Response rates for direct mail marketing pieces have also held steady, according to the organization, seeing rates of 3.42% for a house list and 1.38% for prospect lists.

Marketing Association also noted that outbound telemarketing to prospects had the highest response rate at 6.16%, and also the highest cost per order or lead at $309.25.

Email marketing

If you are considering launching email marketing campaign or just an email newsletter – these tips are written for You! These are 25 tips to help you understand email marketing and email newsletter publishing strategies.

*E-newsletters establish a regular link between brand and customer.
*Email provides instant contact for urgent announcements or releases.
*Customers can receive messages wherever they are, either at home, at work or mobile.
*Many customers spend a majority of their time at a computer where the message is delivered.
*A well crafted email campaign can provide value to, and educate customers.

Data Loss Causes

You may think it’s unnecessary to use StaffCop or any other Data Loss Prevention Solution, but did you know that:
• 1 in 400 emails contains confidential information
• 1 in 50 network files contains confidential data
• 4 out of 5 companies have lost confidential data when a laptop was lost
• 1 in 2 USB drives contains confidential information
• The average cost of a single data breach is $14 million
• Companies that incur a data breach experience a significant increase in customer turnover—as much as 11%
• Laws in over 35 states, in addition to several federal mandates, require organizations to protect confidential information.