DLP

We talked much about Data Loss Prevention and Corporate Data Security, but let’s see what does it mean for us.

Sensitive data is our most important asset, yet we tend to spend more time securing our applications, servers and environments than protecting the actual data itself. This will change in 2010 as technologies that directly protect data – things like local hard drive encryption and DLP (data loss prevention) solutions – are more frequently adopted by small and medium businesses.

Loss of confidential data – including intellectual property, business documents, customer data, and employee records – is a pervasive problem among World companies, according to a survey released by Ponemon Institute and Vontu, a San Francisco-based provider of data loss prevention products.

Eighty-one percent of companies surveyed reported the loss of one or more laptops containing sensitive information during the past 12 months, according to the survey, which queried nearly 500 information security professionals.

Corporations

“…more than 100 million data records of U.S. residents have been exposed due to security breaches every year.”

It’s a mobile, connected world – and companies are paying the price for not monitoring and controlling electronic communications as they exit the safety of the company. While most organizations scan inbound email for unsolicited or dangerous content, most fail to check their outgoing email, IM and other Internet-based communications, essentially allowing the unauthorized or unintentional transfer of sensitive information outside of the organization.

No Spam. Together we'll make it!

Ever have the feeling that you’re doing everything right with your email marketing, but the “spam demons” are out to get you? Well, we’re here to demystify the issue and to remind us all why certain mundane practices are so important to avoiding the dreaded spam folder.

Let’s review the top 11 reasons (though not always reasonable) why recipients flag emails as spam. Hopefully, this will help you evaluate your subject lines, titles, email frequency, etc. before sending to determine if you’re getting too close to these “danger zones”.

Dear Atomic Marketing Blog subscriber,

Today we would like to to ask you how we can improve our Atomic Marketing Blog. We have already changed the way the articles are written, we tried to make pick more specific and niche topics though the visual appearance and design is still the same. In spite of this we still wonder what you like and don’t like about the blog so that we can make more improvements.

Take the Survey: How can we make Atomic Marketing Blog more useful to you? Answer and benefit

As a token to your help we offer you to download Atomic Email Studio demo – an all-in-one e-mail marketing solution. One point of access will allow you to create and send newsletters to your customers, control all your e-mail campaigns, manage mailing lists, collect contacts etc. With Studio you will have a convenient access to the statistics provided by our online services such as email tracking, to Atomic Marketing Blog updates and company news.

Only our blog readers are offered to buy Atomic Email Studio license with

50% discount by using the coupon code STUDIO8.

Business executives and owners who may wonder if they need to protect their corporate data will appreciate certain statistics that we have prepared.

43% of organizations say their information security function is now part of their organizations’ risk management function.
–Ernst & Young

The average loss per phishing victim jumped from $257 in 2005 to $1,244 in 2006.
–Gartner Inc.

1 in 3 workers jot down their computer password, undermining their security.
–Nucleus Research and KnowledgeStorm

Read more below!

These email marketing tips are important!

Emphasize with Words Not Exclamation Marks

In order to emphasize a point or express urgency most people will immediately think of adding an exclamation mark to the end of a sentence. Studies show, however, that exclamation marks do not metaphysically put importance in the words preceding them, they just express the importance of what’s already in the content or be heard as a command.

While preparing an e-mail for a marketing campaign we suggest the following:

• Not to use exclamation marks in the email content. If you feel the need to use an exclamation point, reread and redo the sentence or the entire paragraph to make the words, the rhythm and the sentence structure develop their own urgency and importance.

Read full article for more tips and secrets.