Loss of confidential data – including intellectual property, business documents, customer data, and employee records – is a pervasive problem among World companies, according to a survey released by Ponemon Institute and Vontu, a San Francisco-based provider of data loss prevention products.
Eighty-one percent of companies surveyed reported the loss of one or more laptops containing sensitive information during the past 12 months, according to the survey, which queried nearly 500 information security professionals.
Click to continue reading “Corporate Data Loss Prevention Statistics and Solutions 2010″
Tags: corporate data security, data loss prevention, staffcop
“…more than 100 million data records of U.S. residents have been exposed due to security breaches every year.”
It’s a mobile, connected world – and companies are paying the price for not monitoring and controlling electronic communications as they exit the safety of the company. While most organizations scan inbound email for unsolicited or dangerous content, most fail to check their outgoing email, IM and other Internet-based communications, essentially allowing the unauthorized or unintentional transfer of sensitive information outside of the organization.
Click to continue reading “Corporate Security – Sizing Up the Data Loss Problem”
Tags: staffcop
Ever have the feeling that you’re doing everything right with your email marketing, but the “spam demons” are out to get you? Well, we’re here to demystify the issue and to remind us all why certain mundane practices are so important to avoiding the dreaded spam folder.
Let’s review the top 11 reasons (though not always reasonable) why recipients flag emails as spam. Hopefully, this will help you evaluate your subject lines, titles, email frequency, etc. before sending to determine if you’re getting too close to these “danger zones”.
Click to continue reading “What People Define as SPAM and Why Do They Do This?”
Tags: no spam
Dear Atomic Marketing Blog subscriber,
Today we would like to to ask you how we can improve our Atomic Marketing Blog. We have already changed the way the articles are written, we tried to make pick more specific and niche topics though the visual appearance and design is still the same. In spite of this we still wonder what you like and don’t like about the blog so that we can make more improvements.
As a token to your help we offer you to download Atomic Email Studio demo – an all-in-one e-mail marketing solution. One point of access will allow you to create and send newsletters to your customers, control all your e-mail campaigns, manage mailing lists, collect contacts etc. With Studio you will have a convenient access to the statistics provided by our online services such as email tracking, to Atomic Marketing Blog updates and company news.
Tags: Email Marketing
Business executives and owners who may wonder if they need to protect their corporate data will appreciate certain statistics that we have prepared.
43% of organizations say their information security function is now part of their organizations’ risk management function.
–Ernst & Young
The average loss per phishing victim jumped from $257 in 2005 to $1,244 in 2006.
–Gartner Inc.
1 in 3 workers jot down their computer password, undermining their security.
–Nucleus Research and KnowledgeStorm
Read more below!
Click to continue reading “Alarming Statistics Related to Corporate Data Loss.”
Tags: corporate data security
Emphasize with Words Not Exclamation Marks
In order to emphasize a point or express urgency most people will immediately think of adding an exclamation mark to the end of a sentence. Studies show, however, that exclamation marks do not metaphysically put importance in the words preceding them, they just express the importance of what’s already in the content or be heard as a command.
While preparing an e-mail for a marketing campaign we suggest the following:
Click to continue reading “Email Marketing Ideas to Incorporate with Your Atomic Sender Campaigns.”
Tags: email, Email Marketing
Corporate data security is an important issue for any company regardless of the size. The nature and focus of corporate data security has changed dramatically in the last 10 years. Most current businesses use digital technologies, high performance computers, e-commerce solutions, wireless devices and other technology innovations in effort to perform more efficiently.
In spite of a wide range of IT solutions available for businesses, there have been new threats to systems and data integrity with security breaches being reported regularly. The focus of corporate technology strategies is changing to include the new ways of doing business so the IT budgets of security departments and agencies inevitably have to grow. In fact, billions of dollars are spent each year on corporate network security solutions intended to prevent and fight hacker attacks. However, there are some important facts most people do not realize.
Click to continue reading “The Importance of Protecting Proprietary Corporate Data”
Tags: staffcop