Hi guys! I’m so happy to announce that new MassMailSoftware.com is LIVE now! We’ve worked a lot on the new design and interface, making it more modern, usable and comfy. The main idea was creating a new website design that makes you want to come back again and again, just to feel the nice atmosphere […]

Hi friends, How about few dirty holiday marketing secrets? I’ll share few tricks on how to market during the holidays with little or no additional budget and remain highly competitive throughout the holiday season. Large retailers have always counted on Black Friday to turn their books from red to black and online retailers (i.e. marketing […]

Hi friends, Holidays are coming! It’s time to spread emails with special offers, gifts and coupons. Holidays are really profitable season as email-driven sales were up 11% from 2008 during the 2009 holiday season. So what can you do to add a little more sparkle to your holiday email marketing campaigns and boost response even […]

Hi Guys and Massmailsoftware.com visitors, We welcome you to evaluate the renewed massmailsoftware.com website. The visual appearance and design of website has been remodeled, the structure and contents are now clearer and easier to use. We are going to move to the new design within a week. If you have any questions concerning this new […]

Hi friends, Let’s talk a little bit about SPAM. About its right side this time. This will help you with getting higher open-rates and click-through-rates. Good, so how do ISPs block SPAM emails? There are two ways – first one is about a database with blacklisted emails, senders’ IPs, and messages flagged as spam by […]

Hi friends, There are two main “styles” of  email marketing campaigns: first one is broadcast email—a uniform message sent to everyone on the list, and the second is triggered email—a message triggered by an event, time, or an action sent to a specific person for a specific reason (I mean highly personalized). The real power […]

Hi friends, Starting with 2010 is the time for Email Marketing and Social Media salvation. Becoming leader in Email Marketing gives you +1000 handicap for Social Media success, and other way round. We’ve talked much about email marketing strategies, success stories, tips and tricks, and it’s real pleasure for me to talk sometimes about social […]