Buy Now

    Clever personalization


    Dear friends!

    Now you can add clever variables (personalization criteria) in the subject line and in the email text.

    Clever personalization is a substitution of personal information. This means that depending on the content in the variables, certain information will be sent.

    This feature allows you to:

    • Personalize letters as much as you want
    • Deliver your emails to Inboxes more efficiently
    • Avoid mistakes in emails that are connected with the lack of information in the chosen variable

    The condition is set this way:

    If the variable {{name}} is empty/equal/not equal etc., text 1 is sent; in all other cases text 2 is sent.

    Here are a few examples:

    1. Personalization by location.

    If the client’s city is NY: Free one-day delivery.

    Else: Delivery varies for items shipped from an international location.

    1. Personalization by date/age.

    If the date is “more than”:  It’s time to buy presents for your grandkids.

    Else: It’s time to buy presents for your children.

    Figure out your own variants of personalization depending on the type of your business and collected information about subscribers.

    Back to news
    Boost your business with AtomPark

    Try tools for email marketing for free