Clever personalization

Dear friends!

Now you can add clever variables (personalization criteria) in the subject line and in the email text.

Clever personalization is a substitution of personal information. This means that depending on the content in the variables, certain information will be sent.

This feature allows you to:

• Personalize letters as much as you want
• Deliver your emails to Inboxes more efficiently
• Avoid mistakes in emails that are connected with the lack of information in the chosen variable

The condition is set this way:

If the variable {{name}} is empty/equal/not equal etc., text 1 is sent; in all other cases text 2 is sent.

Here are a few examples:

1. Personalization by location.

If the client’s city is NY: Free one-day delivery.

Else: Delivery varies for items shipped from an international location.

2. Personalization by date/age.

If the date is “more than”:  It’s time to buy presents for your grandkids.

Else: It’s time to buy presents for your children.

Figure out your own variants of personalization depending on the type of your business and collected information about subscribers.