Singapore government has announced a new regulation regarding SMS marketing to their networks.

Advertisement in the form of SMS for marketing Moneylenders is not permitted. More detailed information can be found at the following link (https://www.mlaw.gov.sg/content/dam/minlaw/rom/Moneylenders/Directions%20_%20Moneylenders%20advertisements.pdf)

Failing to comply with the restriction above may affect the delivery rate for the messages sent to Singapore networks and may lead to financial penalties by the government of Singapore.

We strongly advise you to validate the message content into Singapore networks before it could be sent via Atomic Messaging Platform.

We apologise for the immediate nature of this update but this is unfortunately operator imposed and market-wide issue.