comments 12.06.2009 Paul Shuteyev @ Internet Marketing Strategies, Marketing

Craiglist Advertising Techniques 2009: Advertising vs. Spamming



Advertising on Craigslist is worthwhile for just about any business offering products or services. Whether these products are offered through ecommerce websites or physical stores, the business owners can see financial gains through advertising on Craigslist. Firstly unlike other advertising opportunities there is very little risk involved in posting on Craigslist. With the exception of job postings and housing postings in specific markets, advertising is free on Craigslist. Users are asked to agree to the terms of service of the community and are expected to follow specific guidelines when posting advertisements but there are no financial obligations to those placing advertisements on Craigslist. This means those who post advertisements do not have to be concerned with whether or not the advertisement they place will meet their expectations in terms of sales generated.

Reaching Potential Customers on Craigslist

Another reason why posting advertisements for products or services on Craigslist is so worthwhile is the likelihood of reaching a large audience of potential customers. A review of the Craigslist fact sheet reveals pertinent information regarding the amount of traffic the website receives. According to this information Craigslist receives approximately four billion page views each month with ten million people using Craigslist each month. From these statistics it is clear that advertisements placed on Craiglist are likely to receive at least some attention from potential clients.

With so many visitors using Craigslist each month the advertising possibilities are limitless, however, there are no guarantee any of these visitors will be interested in your products or services. Like any marketing campaign, your advertisements on Craigslist must be intriguing, informative and in a location where you will reach your target audience.

Finding Your Target Audience on Craigslist

We’ve already discussed the number of visitors using Craigslist each month but the key to taking advantage of these numbers is to target your advertising in a way aimed at reaching your target audience as opposed to a wide audience of individuals who have no specific interest in your products or services. It is much more worthwhile to reach a small audience of those with a keen interest in your products or services than to reach a much larger audience of those who are not interested. Those who have an interest in your products or services are your target audience.

The key to reaching your target audience on Craigslist is placing your advertisement in the most appropriate locations. Craigslist has a specific section for businesses to advertise their services. This section is broken down into a number of categories. Those who are in the business of computer repair would be wise to place their advertisement in the computer section as opposed to the automotive section because individuals looking for computer help will naturally migrate to the computer section. It may sometimes be appropriate to place an advertisement in more than one section. This is acceptable as long as it does not cross the line to spamming the section.

If there is not a specific section for the products or services offered by your business there are a couple of options. Business owners can place an advertisement in the section for small business advertisements where it might be found by those doing a search in this section. Alternately the business owner can contact Craigslist to suggest the addition of a new category. They might be willing to oblige if they believe this category warrants an addition.

The Difference between Advertising and Spamming

Advertising on Craigslist is one thing but spamming is quite another. Placing an advertisement in an appropriate section of Craigslist is acceptable; however, placing the same advertisement in nearly every section of Craigslist websites for a number of different geographical regions is considered spam. Spam is ineffective for a number of reasons. First of all potential customers who see a particular advertisement in a number of different locations are likely to recognize the spamming techniques and be less inclined to patronize this business. Also, if Craigslist detects the practice of spamming they may delete all of the postings and could potentially ban advertisements from the individual in the future.

Craiglist Advertising Techniques 2009: Advertising vs. Spamming
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Written by: Paul Shuteyev

I am an internet-marketing specialist.


Responses (14) on "Craiglist Advertising Techniques 2009: Advertising vs. Spamming"

  1. Being a newcomer to this industry I have learned a lot from your website, which is informative and interesting. Looking at the Internet business landscape can almost make you dizzy; the IT world opens for possibilities in such a big number that nobody can grasp them all. One important issue is to convince your clients about the fact that the Internet is the international marketing place and if you wish to get a fair share of the cake you need to be there and use all the tools needed to make Online marketing profitable.

  2. Hate spammers. I.E. turned off “share it” function because of spammers :/

    Spam doesn’t deserve even to stay close to Advertising!!!!

  3. Never used Craiglist for my marketing campaigns. What would you advice? Should I try?

    Thanks in advance!

  4. Craiglist… Craiglist is for advertising geeks!

  5. Michael Spokesman

    Nice article, really, stop bullshitting!

    In comparison with other craiglist techniques you can find via Google – this one is a treasure!

    So just read’n’enjoy!

  6. When was Craiglist started?

  7. Samanta Spikes aka Sam

    Simply and interesting! oh, i see your Twitter followers count is growing pretty good. You’re a nookie on Twitter, aren’t you?


  8. 2 O’Donnel:

    Craiglist is a really good marketplace with a lot of potential customers. You should try – there’s nothing to lose bro :)

  9. 2 Kevin:

    Craiglist was founded in 1995 and incorporated 1999. Craiglist serves 570 cities in more than 50 countries. Head office is in San Francisco, Bay Area :)

  10. I started my Twitter account 1,5 weeks ago, and now I got nearly 800 followers as you can see on my Twitter Counter :)

  11. You have a really useful blog I have been here reading for about an hour. I am a newbie and your success is very much an inspiration for me.

  12. 2 Lea Rozek

    Thanks, this is why I run this blog

  13. The info posted is good, but I think a little more research is needed!

  14. I really enjoyed your post, thanks for sharing. — Everett Graham