comments 11.03.2009 Paul Shuteyev @ Internet Marketing Strategies, Marketing

Marketing Techniques 2009: SEX or Marketing?

sex marketing, sex 2009, internet marketing techniques, marketing techniques 2009, marketing 2009, internet marketing 2009, software marketing 2009, software marketing, email marketing 2009, email 2009, mass 2009, mass marketing 2009, sex software, sex mail, sex mass, 2009 sex Marketing in organisation plays the same role in the life of an organisation as sex does in most of our personal lives. Sex and marketing have close parallels because:

a) everyone is doing it
b) everyone thinks they are doing it at least as well as the next person
c) secretly we all assume that others are doing more of it than we are
d) we do it because it feels good

So if marketing is as fundamental a need as this, then why is it that marketing seems to have become so complicated and confusing that even professional marketers cannot tell you what marketing is for. In other words, whatever happened to the Joy of Marketing?

Marketing in my (expert) view has become overly complicated and has forgotten that it has one basic purpose in life. Marketing is about finding customers, or alternatively helping customers find you. Now there will be marketeers out there who may say I am oversimplifying and understating mareketings role in life. And they may be right. But for product managers who need to see their products be successful, then marketing needs to simplify get back to basics and remember that:

  • You target markets
  • You qualify companies
  • You sell to organisations
  • Your products are bought by people
  • This is the basic flow of going from having a proposition to selling a product. The role of marketing should be to serve and support all points in the process.

    Marketing should help to to target markets
    Marketing is about figuring out the right markets to address – define where the opportunities lie, qualify and quantify the potential

    Marketing qualifies companies
    Marketing is about ensuring the the right companies know about your offerings. We understand their business and in their minds they equate their challenges with solutions that we offer

    Sell to Organisations
    Marketing and sales work closely at this point to ensure that having qualified the type of company, you actually make sure you know exactly what kind of organisations this is. How is it structured, who occupies what roles, where is the Economic Buying Influence

    Your Products are Bought By People
    At the end of the day people make buying decisions. The selling/buying process is human dynamic. People buy benefits, not products. And this is particularly true of technology and software products. So marketing is there to ensure that we clearly articulate those benefits in language and forms that make sense and are understood by the people to whom we sell.

    So next time you are wondering what marketing does or how to spend your marketing dollars, what ever else you do, make sure that your energy and investment in marketing is aligned with a simple process so that you get value for money, target the right customers and sell to people who want what you have.

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    Written by: Paul Shuteyev

    I am an internet-marketing specialist.


    Responses (8) on "Marketing Techniques 2009: SEX or Marketing?"

    1. So, guys, do you really agree that sex is kinda similar to marketing? 😀

    2. If I’m successful at sex – will I be the Legend of marketing too? :DDD that would be so fuckin great, you cant even imagine, lol… you got sex you got money – what else do I need…

    3. bruce allmighty

      now when we all are living in crisis, I think that marketing is the only last thing that really brings some extra cash, that’s why I say – YES, everyone is doing marketing, and that’s why I say YES, it’s similar to sex. Kind of a chain =]. Thanks for article!

    4. Like these tips:

      a) everyone is doing it
      b) everyone thinks they are doing it at least as well as the next person
      c) secretly we all assume that others are doing more of it than we are
      d) we do it because it feels good

      All are great, more than great, just awesome! So correct! You’re damn right, Zakk!

    5. Hi guys,
      I appreciate the concern which is been rose. The things need to be sorted out because it’s not about the individual but it can be with everyone. Thanks

    6. oh, another great article! I did some comments on your latest SEO article, found it very useful. As I said I’m new at markting and SEO, and such blogs really help me – articles are good for pros and newbies as well. Definitely +1 subscriber!

    7. sex is also to be marketing, isn’t…??

    8. @ALL Over – you sir are wrongly silly and stupidly wrong. Just go out, I beg.