Message Content P.S. All Tips are Tested with Atomic Email Products 1. Design Button vs. text link: Which draws more attention? With potentially more than half of your subscribers reading messages with images off, they might be missing your call to action or link to your offer. Send one message with a button image, optimized […]
Posts Tagged "2010"
Inactivation campaigns will become more important, thanks to ISPs giving weight to engagement metrics when determining whether to deliver to the inbox or junk folder or to block email. Marketers with 50% or more of their list inactive will have to start devising strategies to deal with reducing that level. It will start with each […]
If the recent StrongMail “2010 Marketing Trends” survey is correct, online marketing spending will be up in the coming year. According to the report, 89% of respondents said they will either maintain or increase the amount of their marketing spending in 2010, with 50% of businesses saying they would allocate additional dollars to their marketing […]