Massmailsoftware Blog category Email Marketing

All e-commerce and other companies are eagerly waiting for that time of the year. Long and meticulous preparations will be fully paid for by the growth of traffic and sales proceeds. But the winners of the holiday race will be those companies that manage to cope with the increased flow of requests and orders from customers and attract the target audience’s attention and convince them to make a holiday purchase in their store/at their website, etc. One of the most effective ways to do this is by launching a business holiday emails marketing campaign. Creative, bright, taking into account the […]

The conversion goal of a website form isn’t just a sale. Sometimes even an email address into the database will be useful. Convenience of the form is an important moment for a campaign success. There is only one tool to make a good user experience via your email sign up forms, so it should not be missed. Let’s see how. Apply a KISS principle KISS means Keep It Simple, Stupid. The principle of KISS may literally be interpreted as build your forms as simple as possible as if for the real fools that do not know what to do anything […]

We all know how hard it is to be an email marketer, primarily if you have not gathered a team and have to do everything at once by yourself. It’s good that there is a helpful email marketing software that can make your work easier. We’ve come up with a list of at least 15 of them that may optimize your routine. Even if you haven’t heard about them yet or didn’t consider them necessary to use, feel free to try them out first and decide on whether to use them or not for better results. Let’s go! 15 Email […]

On average, a user may spend up to 5 hours a day checking both personal and professional emails. Having a valuable presence in your customers or potential customers’ inboxes helps you building brand awareness and keeps you updated. Collecting and maintaining an email list is an effective form of lead generation and support that may help you influence your users’ behavior. In this article, we’ll explain how to convert website visitors into customers by getting an email address from your website subscribers using about seven proven methods. We’ll also go over a few guidelines for collecting emails in a bets […]