Email Marketing


comments 20.04.2019 Anastasia Sukhareva @ Email Marketing

The best program for the professional Email Marketing: Analysis Report

The best mass mailing software

Choosing the best tool for your email campaigns can be a real challenge. You can spend hours and days looking for the best option.
But time is money, so don’t waste it and read our presentation, where we’ve analyzed the top 5 mass mailing softwares for you.
There is a list of features that is a must for a successful email campaign. We’ve checked its availability in these programs, and here is what we have.

comments 15.04.2019 Chris Donald @ Email Marketing, Email Marketing Strategy, Guest Post

How to Keep Your Emails Away from the Promotions Tab of Gmail

How to reach Gmail inbox

Moreover, even if your user does check their Promotions tab, your email will be lying in the midst of a plethora of other marketing emails. So, no matter how much of your effort goes into crafting engaging content for the readers, if your email gets buried in the Promotions tab, the chances of it being noticed are slim.
You can’t make changes to Google’s algorithms that work in the background to decide which email goes under which tab. However, you can make a few changes in your emails to make them recognized as primary emails.

comments 25.03.2019 Anastasia Sukhareva @ Email Marketing, Email Marketing Design, Email Marketing Tips, Email Newsletters

The problem of image-based newsletters: Cool but Spammy

Image-based emails

Image-only emails are rather risky. But why a majority of the brands ignore this fact? Just look in your inbox. Are they so brave sending such newsletters or maybe they use some secret knowledge, hidden from the ordinary email marketer?
Well, it could be until today, because we are going to analyze all the pros and cons of using the image-based newsletters in business.

comments 14.03.2019 Chintan | InboxArmy @ Email Marketing, Email Marketing Strategy, Email Marketing Tips, Guest Post

Applying the Principles of Dating for Successful Email Marketing

Principles of Dating in Email Marketing

So how do swoop in and leave an impression? Catchy taglines, marketing gimmicks and flashy visuals might catch your consumer’s eye. But what they really want is something more profound.
That’s the only way to make them your endgame.
Lucky for you, we’ve created an effective guide that teaches you how to achieve this feat:

comments 11.03.2019 Quinn Cooley @ Email Marketing, General, Guest Post

Taming The Masses: Skills That Empower Modern Marketers + Infographics

Top DIgital Marketing Skills

In today’s digitally empowered society, marketing is one of the most lucrative industries in the world. The feats accomplished by today’s skilled marketers are nothing short of amazing. They can capture the attention of millions of potential consumers among a global audience in only a few short hours using specialized skills and a computer.
Marketing trends are ever evolving. As a new generation takes the helm of society, marketers must adjust new tools, skills, and strategies to reach a young and increasingly the influential audience.

comments 07.03.2019 Anastasia Sukhareva @ Email Marketing, Email Marketing Campaigns, Email Marketing Tips, Email Newsletters

Hacking tips on How to stand out in the “Inbox” folder

Bright Subject line and Pre-header

There is a legend about the 100% Email Open Rate. But in fact, you’ll get such success only if you send newsletters to your family members (but there is no guarantee). The average Open Rate of the mass mailing campaigns in the marketing/advertising industry is 17.85%.
But there is a chance to make this fairytale more real.
Wanna win the perpetual battle for attention in the inbox? Read this article and find out practical hacks on how to improve the newsletters to make it noticeable for the user.

comments 14.02.2019 Daria Ivanishina @ Email Marketing, Email Marketing Campaigns

How to send bulk emails without getting blacklisted

How to send bulk emails without getting blacklisted

One of the main reasons why it is so hard for email marketers to avoid their campaigns being blacklisted is that filters toughen the requirements for filtering SPAM. That is why you can see the low open rates in your email campaign statistics – some newsletters were flagged by spam filters.
Here we are going to tell you some tips how to send bulk emails without spamming.