Massmailsoftware Blog

  You’ve spent time building a targeted mailing list. Your creative team writes great email newsletters. But there is a problem with the deliverability of your email. The reason can be in an invalid contact database. That’s why you have to improve your email lists management. When you send out an email campaign, the mailbox providers run an initial set of validation checks. This is called an email reputation check. What factors determine the reputation of the sender   And they are a bit like email credit checks, which are influenced by: Domain or IP blacklisted; Frequency of bulk mailings; […]

Email marketing gives a great opportunity to communicate with clients personally. You can inform them or promote goods in email. In the case of the newsletter is perfect, the customer makes a purchase. Read the article and we reveal the secrets of crafting a promo email that sells.

There is a legend about the 100% Email Open Rate. But in fact, you’ll get such success only if you send newsletters to your family members (but there is no guarantee). The average Open Rate of the mass mailing campaigns in the marketing/advertising industry is 17.85%. But there is a chance to make this fairytale more real. Wanna win the perpetual battle for attention in the inbox? Read this article and find out practical hacks on how to improve the newsletters to make it noticeable for the user.

Today we are going to talk a little bit more about legal email list building and find out how to build an email list in a healthy white-hat fashion, so that nobody wants you dead the next day after you send your newsletters (or spam emails, if you are one of those guys).