You’ve spent time building a targeted mailing list. Your creative team writes great email newsletters. But there is a problem with the deliverability of your email. The reason can be in an invalid contact database. That’s why you have to improve your email lists management. When you send out an email campaign, the mailbox providers run an initial set of validation checks. This is called an email reputation check. What factors determine the reputation of the sender And they are a bit like email credit checks, which are influenced by: Domain or IP blacklisted; Frequency of bulk mailings; […]