Atomic Email Marketing Blog ePochta.ru

Hey guys! Hope you’re doing great. I would like to share few techniques on how to design emails for mobile email campaign. Year is moving to its end, and Christmas time is one of the best times for email campaigns – special offers, discount and greetings delivered by email. All this can generate a lot of sales, and mobile email campaign is not the exception. I’ve written about email design a lot, but this time I would like to provide you with extra techniques that show the distinction between email design and mobile email design for your email campaigns. Let’s start!

Large Fonts. Mobile devices requires larger fonts to make reading comfortable. As an example – iPhone’s operating system adjusts all the fonts to it’s minimum, which is 13 points. I suggest using even larger font of 14 points is the best.

Simple Things. Keep the things simple – do not over load your design with navigation, additional widgets or images. Make it as simple as you can – message, call-2-action, button/link. Recipient won’t spend minutes on reading your message and going all your links and buttons through, so you need to provide him with the most important info and 1 link only.

Hey guys,

Hope you’re doing well! Sorry for such a delay with this article, it’s all because the Mail Conference I visited on Tuesday-Wednesday on a ferry from Tallinn to Stockholm.

Today I would like to provide you with the mobile email client statistics and top mobile email design techniques.

HTML design for email is a trickier prospect than HTML for the Web. Your message must display correctly across dozens of clients and platforms, each with its own quirks and rendering issues. Good HTML creates branded, usable and attractive email messages that convert better overall than plain text. But when HTML goes bad, your messages will be unreadable, not function correctly or trigger email blocks or filters.

This manual contains:

• List of 20 best practices addresses critical issues in coding and design in three key areas: format, functionality and usability. These issues affect rendering (how recipients view your message in their email clients) and deliverability (how likely your messages will be blocked or filtered as spam because of incorrect or suspect coding).
• Coding
• Styling in different email clients

Part 2. See “Email Marketing Techniques 2010 – Email Design Tricks. Part 1″  here!

Additional info on email marketing – Top Email Marketing Software Solutions

7. Subject lines — this is only a test
Did you know only 25 percent of marketers are testing subject lines on a regular basis? If you’re not constantly testing, you’re missing opportunities to find out which ones maximize opens and conversions.

Before you test, make sure that your subject line is relevant to the call-to-action in your email. Subject line studies by Alchemy Worx and other groups have shown that using a subject line with 72 or more characters gives added relevance, increasing click through and conversion. Likewise, by going with a subject line that’s 60 characters or less, the open rate will tend to increase.

The area between 60 and 72 has been shown to be a “dead zone.”