It’s not a top-10-tricks or 3-steps-to-success article. No. Don’t even ask me ’bout that! All you can find here is a little “white hat” technique that really works. And not because I say so, but because each and every viral marketer uses it, and this trick still works.

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A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via e-mail. This is excellent news for those companies who use self-propelling word-of-mouse” e-mail techniques to sell their products.

The study generated some interesting results regarding the type of content that is most often forwarded, as well.  The most popular content is humorous material.

A Lesson In Marketing

Two beggars are sitting side by side on a street in Rome – one has a cross in front of him; the other one the Star of David. Many people go by, look at both beggars, but only put money into the hat of the beggar sitting behind the cross.

A priest comes by, stops and watches throngs of people giving money to the beggar behind the cross, but none to the beggar behind the Star of David. Finally, the priest goes over to the beggar behind the Star of David and says, “My poor fellow, don’t you understand? This is a Catholic country; this city is the seat of Catholicism. People aren’t going to give you money if you sit there with a Star of David in front of you, especially when you’re sitting beside a beggar who has a cross. In fact, they would probably give to him just out of spite.”

The beggar behind the Star of David listened to the priest, turned to the other beggar with the cross and said: “Moishe, look who’s trying to teach the Goldstein brothers about marketing.”

It’s dark when you drive to and from work.

You see a good looking person and know it is a visitor.

You sat at the same desk for 4 years and worked for three different companies.

Your resume is on a diskette in your pocket.

You learn about your layoff on CNN.

Your biggest loss from a system crash is that you lose your best jokes.

Your supervisor hasn’t the ability to do your job assignment.

You sit in a cubicle smaller than your bedroom closet.

Salaries of the members on the Executive Board are higher than all the Third World countries’ annual budgets combined.

Weekends are those days your spouse makes you stay home.

Being sick is defined as can’t walk or you’re in the hospital.

All real work gets started after 5pm or on weekends.

10% of the people you work with (boss included) — knows what they do.

Vacation is something you rollover to next year.

Your relatives and family describe your job as “works with computers” or “does something with satellites”

You read this entire list and understood it.

The Difference Between Optimism, Pessimism & Marketing

The Optimist says, “The glass is half full.”
The Pessimist says, “The glass is half empty.”

The Marketing Consultant says,
“Your glass needs re-sizing.”

It’s All in How You Look at It

A mother relayed this experience, “I was driving with my three young children one warm summer evening when a woman in the convertible ahead of us stood up and waved. I was so surprised to see she was stark naked. As I was reeling from the shock, I heard my 5-year-old shout from the back seat, ‘Mom! That lady isn’t wearing a seat belt’!”

Marketing moral: See? It’s all in the perspective. How do you look at your marketing problems?

You definitely work in Marketing, if:

1. You think a “half-day” means leaving work at 5 o’clock.