Massmailsoftware Blog

Five Fantastic Ways To Automate Content Update! We all know that content is king on the internet. The maxim has been cited so many times that it has already become a cliché. Well, it has become a cliché because it’s true. The internet IS the information superhighway. The processes in the World Wide Web are fueled by information. Users search for it. Web publishers provide it. And when you could give the information that people want, then you’re in business. Whether your online endeavor is based on Pay Per Click (PPC) programs or the sale of digital products, quality content […]

Resale rights marketing is an emerging approach in the field of internet marketing. There is a growing market for resale rights products and more and more online businessmen are catering to this segment and have been reporting monumental profits from their efforts. Resale rights marketing involves the sale of products with their accompanying resale rights. These rights may either be basic resale rights (where the purchaser can resell the products he will buy), master resale rights (where the purchaser can resell the resale rights of the products he will buy) and private label rights (where the purchaser can alter the […]

Why do we buy things? Do you realise your own reasons? Scientists and business-analytics have found main reasons why people buy. Here is a list – check it and find your own! Basic Needs – We buy things to fulfill what Maslow describes as the bottom of his hierarchy; things like food and shelter. Convenience – You need something now and will take the easiest or fastest path to get it. Think about the last time you were running out of gas, or were thirsty and found the nearest beverage of choice. This could also be choosing the safe vendor […]

What online marketing tactics will you select in 2008? Blogging (29%) Email marketing (16%) Search engine optimization (12%) Pay per click (8%) Social networks (Facebook, LinkedIn) (5%) Affiliate marketing (4%) Blogger relations (3%) Viral marketing (3%) Corporate web site (3%) Online public relations (3%) Free content (white papers) (3%) Behavioral targeting (2%) Video marketing (2%) Webinars/Teleconference (2%) User generated content (1%) Social News / Bookmarking (1%) IM / Microblogging (Twitter) (1%) Virtual tradeshows (1%) Online contests, giveaways (1%) Online communities/forums (1%) Paid reviews (1%) Blog advertising (1%) Online display ads (1%) Contextual Advertising (1%) Widgets (1%) Mobile ads (1%) Branded […]

Statistics is the greatest human invention and the most powerful marketing tool. During my researches I’ve found top 14 most horrible words for all customers. So if you’re professional businessman – you should check it for yourself and learn them! Let’s start, my friend! 1. Price This may be one of those “unavoidable terms” and in fact is one that seems to be expected in ecommerce sites, however, it might be worth testing different terms, or leaving it out completely (instead of saying “Price: $xxx” consider just listing the price as “$xxx”). Again, this depends on the site. 2. Cost […]

Online Method Cost Per Order Email Affiliate Programs >$7.00 $17.47 Paid Search Banner Ads $26.75 $71.89