Email Marketing 2010 – Top 25 Reasons to Launch Email Newsletter
If you are considering launching email marketing campaign or just an email newsletter - these tips are written for You! These are 25 tips to help you understand email marketing and email newsletter publishing strategies.
*E-newsletters establish a regular link between brand and customer.
*Email provides instant contact for urgent announcements or releases.
*Customers can receive messages wherever they are, either at home, at work or mobile.
*Many customers spend a majority of their time at a computer where the message is delivered.
*A well crafted email campaign can provide value to, and educate customers.
20 more tips!
E-newsletters can supplement any other marketing channel and add value to other campaigns.
Email marketing creates a direct link to your sales team.
Email marketing provides a customization that other marketing channels can not provide.
E-newsletters enable customers to get the information they are interested in while giving your company insight into what they are and more importantly are not interested in.
E-newsletters coupled with promotions promote spending on your brand.
Newsletters can give customers pre-release information on products to enhance sales.
Regular newsletters provide a critical connection between customer and your brand.
E-newsletters keep customers and prospects abreast of any new organizational developments.
Email marketing is the most efficient form of mass communication.
Loyal customers will sign up for information and can be rewarded with custom benefits.
Regular communication drives measurable traffic back to your website.
Companies can launch global campaigns and keep their audience up to date.
Email marketing delivers news to your audience wherever they may be.
Customized offers and messaging lets your prospects and customers feel special.
Regular communications keeps your customers and prospects interested and loyal.
An audience can be reached immediately with any new product or release.