Top 8 SMS Marketing Tricks and Tips 2010

    by Paul Shuteyev

    SMS Marketing

    A text message is typically read within 15 minutes and responded to within 60 minutes. With over 300 million wireless lines in the U.S. alone, mobile marketing’s potential for success has never been greater. But how do you get started and make the most of SMS marketing? Here are some extra important SMS Marketing tips and tricks to help you! 1. After subscribers participate in one program, ask them if they’d like to opt in for future SMS messages. For instance, if they opted in to your event update program, offer them incentives such as promotions or alerts. This will help you build an opt-in database to kick-start future programs. 2. If you use several types of media to promote your campaign, use a different keyword for each media type while keeping the message the same. For instance, in one program you could use the keyword COOL for print, ICE for in-store displays and FREEZE for in-venue promotions. This will allow you to measure which medium was most successful by comparing results by keyword. 3. Offer incentives based on subscriber activity and preferences. If subscribers show interest in a particular offering, send them related promotions or content via SMS. 4. When promoting your vanity short code, always provide the short code’s digits for recipients with a QWERTY keypad. For example, “Text YES to 92259 (WACKY).” 5. Provide a directory that allows subscribers to text the word HELP to get more information, particularly for more complex or feature-rich programs. 6. Don’t think mobile marketing is just for consumer marketing; it can be used just as effectively in business-to-business marketing. Consider adding mobile alerts if you market to businesses – such as notices about upcoming Webinars or podcasts, or offers of on-site incentives to conference attendees. 7. Always respect the privacy of SMS subscribers by obtaining their permission through an opt-in procedure, and never purchase mobile phone number lists. 8. Most importantly, make sure you partner with the right company to execute your mobile marketing. A partner like AtomPark Software can offer support with carrier approval, program or campaign development, metrics and analytics, and the freedom to create and launch your campaigns in 165 countries!
    Written by:
    Paul Shuteyev
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