comments 16.03.2009 Paul Shuteyev @ General, Internet Marketing Strategies, Search Engine Optimisation Tips

SEO Techniques 2009: SEO Business Models


Tags:

How to make SEO work for you or “SEO Business Models”

We all respect and use SEO in modern and trendy web 2.0 ways. Sure there are many experienced searh-engine engineers and technicians, but not all of them do SEO as a job. Some of them make money with SEO. These tactics are called SEO business models. Let’s see what we define as SEO business models!

Top 5 SEO Business Models of 2009:

Profit Share

Some SEOs may be interested in working using a profit share business model.

This type of relationship requires a great amount of trust from both parties.

Usually people who do not know you well will not want to work for a potential

share of future profits.

I cannot even tell you how many people set up a generic, pharmacy-templatedriven,

affiliate website and want me to work for future profits for them. I tell

them “no,” but someone asks me about every month.

Most SEOs are not going to want to work via profit share off the start unless you

have a REAL tangible brand. If you have an original great idea, some may, but

generally it is going to be hard for most webmasters to find a profit share SEO

partner.

Pay-Per-Click

Some marketers specifically sell services for setting up and managing pay-per-click

search engine accounts. Some people charge anywhere from $300 to $10,000 to

set up the campaign, then 10% to 20% of ad spend for management. Some people

charge for account setup and let you run things from there, and some people

charge recurring fees.

Different business models will be better for you depending on how competitive

your market is and how complex your campaign needs to be. If you have an

exceptionally cheap campaign, then it will be hard to get people to do a quality job

for 20% of a few hundred dollars.

Sell All Clicks as Pay-Per-Click

Some SEOs sell both organic traffic and pay-per-click ads on a cost-per-click basis.

This has recurring fees, but also may limit your down payment risk since you are

only paying for traffic you get.

Some networks that do this have you pay to create content where they also place

ads for others, and they may take years to deplete your initial deposit. Make sure

you define how the ads will appear (i.e., I would recommend buying exclusivity),

and get an approximate time range to deliver traffic. Also ask around to ensure

their traffic is legitimate traffic and not automated traffic bots.

Cloaking and Doorway Pages

Some software allows people to automatically generate thousands of keyword-rich

pages a day. Obviously, search engines do not like this technique. Some people

are exceptionally good at cloaking, but you still may get caught if you use it.

If you find yourself paying only a few hundred dollars, you will want to set up

different sites for those types of services and you will not want to connect those

other sites to your main business site in any way. Multiple sites can get penalized

because one of them was doing something shady. The wrath of Google can be an

unpleasant experience.

Create a Content Network for You

Some SEOs create a content network for you and charge you for the traffic. In a

sense, this is leasing traffic in a way similar to using pay-per-click search engines. If

they know what they are doing, they should be able to provide you targeted traffic

cheaper than pay-per-click search engines do, but there are a couple major

downsides to this business model.

• Some of these networks also sell traffic to your competitors, meaning

that you could be paying to set up networks that drive traffic at

competing websites.

• Some of these networks may require a down payment that takes many

years to pay itself off. After they already have your money, there is no

guarantee that they will care about you.

• When your clicks run out, you have to pay again.

• If you decide not to renew, then, in the end, you paid to create another

competing website that will continue to drive traffic at competing

websites.

If you are interested in this topic I will be happy to provide more techniques and tactics!

SEO Techniques 2009: SEO Business Models
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Written by: Paul Shuteyev

I am an internet-marketing specialist.

 

Responses (13) on "SEO Techniques 2009: SEO Business Models"

  1. The SEO is constantly evolving and it is good thing for new players.

  2. oh, that content network sounds good. I’m good at SEO, should I try? It seems it’s easy to run such network, but still there are a couple major downsides to this business model… thanks for revealing them, now i see. Thanks!

  3. well, you can try, if you’re really good at SEO then you’ll be successful at PPC and ttraffic-driving too. Good luck! Skype me @ flanger747 if you need any help

  4. I found this article very interesting, I’m new at SEO, and this looks like an unexplored world to me… such articles really help me, thanks guys! Can i PM you at Skype to ask for more techniques or tips?

  5. Yeah, sure, contact me anytime! I’m glad to help you!

  6. Damien Stevenson

    these techniques suck! only for newbies… I’m too good for them, lol.

  7. You said that search engines do not like such techniques like cloaking and doorway pages… Damn, these are enemies number Uno to search engines. Now it’s time to forget abt cloaking and dorway pages in web 2.0. Am i right or am i wrong?

  8. I got ExpertRating Certificate in Search Engine Optimization today, and I had sever questions about cloaking and doorway pages, yes, you’re totally right, these are enemies of any Search Engine :) And web 2.0 try to ruin such techniques, and it’s good, I guess, cause I never used black-hat SEO :)

  9. What a great article. I stumbled into your site when I was searching for movies and I must say I really enjoyed your post. Will be back to check more out in the future!

  10. I disagree with the above remark. I think in these tough economic times we need to rethink our old ways of thinking.

  11. Annamaria Demaris

    Hi ! I like your article. I will post it on my facebook. Looking forward to read next one SEO article in close future

  12. Ellsworth Bole

    I appreciate, cause I found exactly what I was looking for. God Bless you man. Have a great day. Bye

  13. Thanks for sharing. Nice SEO article.