comments 14.12.2010 Paul Shuteyev @ Email Marketing News, Marketing, Statistics

Social Media Trends for 2011 – Multi-Channel and Cross-Media Social Networks



Social Media Trends for 2011[/caption]

Hi friends,

Hope all is well! Today is the day to talk about social media trends for 2011. Social Media Optimization, as a part of Internet Marketing, is a key to success for online business in 2011. Actually it was a key to success in 2010 too.What I want to say is – on the one hand all marketers are once again looking at how they can regain and grow market share, on the other – in contrast, these same marketing professionals are faced with a growing population of digitally-oriented consumers who are connected 24/7 / 365, increasingly immune to the marketing practices of the last decade and are exposed to anywhere from 300 to 3,000 individual marketing message every day.

So, where are marketers and online entrepreneurs putting investments in 2011?

Here’s my thoughts about it!

Social Media

Social media is nothing new but has simply gone online or evolved from its offline ancestor, the physical social network such as the Rotary Club or other in-person professional and networking organizations. The fundamental value of social media is the ability to share content among like-minded individuals. This makes for a natural union between consumer product companies and social media. However today’s form of online social networking is about listening, building and interacting with a community. It is a tool to use and one to better help you engage and listen to your customers, fans, business partners and anyone you define as your community.

As a marketing tool, we are looking at some very large audience figures with social media and according to their own sources, Facebook has more than 500 million users, LinkedIn 75 million users and Twitter 105 million users who send 65 million tweets each day. Together, these add up to over 700 million users, listeners or viewers a company can engage. For the sake of comparison, just over 100 million users watched the U.S. Super Bowl in January of 2010, but keep in mind that’s the highest number for the competition in American television history!

Social media is not going away and using and engaging with it is critical!

Multi-Channel, Cross-Media and Integrated Marketing

There’s no silver bullet when it comes to internet marketing and customers, and prospects respond and prefer different marketing mediums, including online, print, broadcast, mobile and social media. Smart marketing professionals are not only using more than one medium but also integrating various mediums to lead the viewer or user through a brand experience across multiple marketing platforms.

These experiences can take the form of billboards with QR codes, print advertising with a mobile phone SMS call to action or go the advertiser’s Facebook account and hit the “Like” button or a mobile video ad that allowed you to view additional mobile video footage and share with your Facebook friends or Twitter followers.

As you can see, just as our companies, products and people change, so does the marketing field and best methods for engaging audiences around the global. To develop the greatest impact with your campaigns, you must keep up on these trends because it’s where consumers will be going and you don’t want your competitors to beat you to the best ways to interact with audiences you need to reach. In the next two months, we’ll take a closer look at these trends and what mobile, social media and integration of these major trends can mean for marketers looking to stay on top.

Social Media Trends for 2011 – Multi-Channel and Cross-Media Social Networks
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Written by: Paul Shuteyev

I am an internet-marketing specialist.

 

Responses (8) on "Social Media Trends for 2011 – Multi-Channel and Cross-Media Social Networks"

  1. Cross-media social networks will boost this year, ’cause people are looking for new ways for information exchange/

    /slash/

  2. More leads… More Clients… More Revenue…There are a few marketing tips and strategies to effectively using social media marketing and positively impacting your small business profits. I have listed several common but powerful social media marketing tips that can be applied to your small business social media marketing campaign to increase revenue for your company.Social Media Marketing = Leads Social Media Marketing Tip 1: Incorporate your business and also your personality into your status updates when using social media. For example, post and update that you are at Starbucks sipping a latte and writing an article about “Four Small Business Facts to Increase Your Revenue using Social Media.” Social Media Marketing Tip 2: To create quality content in an easy fashion is to post “Top 10 Facts”. This will link your brand with the industry that you are apart of and give solutions that other users could be experiencing. This can give you the upper-hand by doing so and you will be seen as the “subject matter expert” within your industry.Social Media Marketing Tip 3: Use blogs to find and build relationships with bloggers in your particular market. Go to technorati.com or blogsearch.google.com and search for blogs by entering your keywords and topics. You will find many blogs in your market and you can start communicating with bloggers and their followers. Social Media Marketing Tip 4: Be sure to pass on helpful information that you receive from your online contacts with your followers. Send an email or tweet back to the author informing them that you shared their tips with your followers. Often this act is then reciprocated.Social Media Marketing = ClientsBy following these social media marketing tips and using other techniques you can expand your online presence as well as increase your bottom line. You have heard it many times: “It is not what you know, but who you know” that result in landing a job that you have applied for or landing that big sales contract. There is proof of this truth all around is. The small business owner that actively uses social media marketing to promote their brand will benefit the greatest. The effort that you put into your social media marketing is what you will get out of it. If you post on average just once a week you should not expect your results to change significantly. If you are actively posting on your social media websites, the business rewards will be more than evident.Small business owners that embrace using social media marketing as part of their complete internet marketing strategy will thrive online. Do you have an internet marketing strategy? If not, hire a social media marketing expert TODAY!Social Media Marketing = Revenue

  3. Awesome article and right to the point. I am not sure if this is truly the best place to ask but do you people have any idea where to employ some professional writers? Thanks in advance :)

  4. I really like reading a post that will make people think

  5. Informative post, I’m now one of your feed followers.

  6. Social Media Trends for 2011 – Multi-Channel and Cross-Media Social Networks . LOL, awesome dude.

  7. Fatima Shannon

    interesting trends, thnx

  8. Nice article on sales and social media. In my view, if all web owners and bloggers made just right content as you did, the web shall be a lot more useful than ever before.