Email Marketing 2010 – 4 Tricks to Boost your Holiday Email Marketing Campaigns
Holidays are coming! It’s time to spread emails with special offers, gifts and coupons. Holidays are really profitable season as email-driven sales were up 11% from 2008 during the 2009 holiday season.
So what can you do to add a little more sparkle to your holiday email marketing campaigns and boost response even higher this year?
Here are few tricky steps you should follow!
Analyze recent data to uncover what’s working—and what isn’t. If, for example, you notice that click-through rates are higher in your more graphic-rich emails, design the rest of your holiday campaigns accordingly.
Closely monitor your recipients’ tolerance for increased holiday frequency. “Every fatigued subscriber who opts out in December is someone who won’t see your emails at all next year”. If you are ramping up your frequency for the holidays, “keep a close eye on ye olde opt-out rate,” – this is the point.
Make it easy for anyone to share your offers and content with friends. Experian study showed that traffic from social networking sites to retail sites rose 37% during the last holiday season.
Use your registration page to tout the exclusive holiday offers that email subscribers receive. With the right incentives, you might build your list and reach an increasingly large audience as the season continues—and stretches into the new year.
The HINT: ‘Tis the season to give! Optimize your holiday email campaigns to reach the broadest possible audience—and make it worth their while to read your messages. That way, they’ll deliver a great holiday return, and still want to hear from you come 2011.