Massmailsoftware Blog

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    Rule of 5 Seconds – Email Subscribers are GoldFishes

    Hey guys, Hope you’re doing great! What I want to talk about today is one key aspect of a default email subscribers – memory and attention. Email subscribers are similar to goldfishes in this aspect – they have short memory and short attention spans. This is the main reason so many email campaigns are just ignored, or not click-through’ed. When an ordinary users receives an email, let’s say advertising email, he pays attention to it for 3-5 seconds maximum, and during this time he is thinking: 1.Who’s the sender 2. When did he subscribe to these mailings 3. Does this […]

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