Mobile Marketing Trends 2011
The Mobile Marketing Association (MMA) has published Top Ten Mobile Marketing Trends
to expect in 2011, also Mobile Marketing Association predicts the global growth of mobile advertising
market - from $13 billion in 2010 to $14 billion in 2011, and what's the most interesting aspect of this growth - it's expected in Asia Pacific region, North America and Europe only.
The best thing about these top 10 mobile marketing trends
is that we can participate in mobile marketing evolution and not just sit and wait for these trends to come 100% true. Please enjoy!
Here is the list of Top 10 Mobile Marketing
trends according to MMA:
1. Personalization and privacy will increase effectiveness and credibility of the mobile media as a marketing channel.
2. Over the top services will drive data usage – On-deck operator ad revenues will be overshadowed by over the top application-based value-added services revenues.
3. Free SMS/free video/free phone calls will be available across devices – Applications like WhatsApp and Viber are already allowing free SMS and calls from mobile devices.
4. The re-birth of Windows 7 mobile – The new and relatively strict hardware specifications introduced by Microsoft are geared towards providing a universal user experience much like Research In Motion (RIM) and Apple.
5. New winner in the HTML5 vs Apps war – A lot has been said about how apps are expected to peak in 2013 and have already shown signs of slowing down. Though the new HTML offers great opportunities, apps and app stores continue to rule mobile content.
6. Location-Based Services (LBS) + Augmented Reality (AR) will be the leading integrated mobile technology in the market – The proliferation of GPS phones with digital compasses has already given rise to a series of location-based AR software platforms and applications
7. Mobile micropayments will allow customers to pay from their ‘electronic wallets’ rather than ATM cards - The electronic payment industry is growing rapidly and provides significant opportunities for all electronic payment channels including those on mobile platforms.
8. The re-emergence of mobile blogging – As mobile phones become more sophisticated and feature-rich, they are increasingly being used as a replacement for computers.
9. Continued proliferation of smartphones and mobile Internet advertising – It is expected that by 2011 over 85% of handsets shipped globally will have browser capabilities. The relatively large growth in smartphones combined with their superior user interface will continue to encourage more people to access conventional websites on their mobile handsets.
10. Mobiles will jump onto the 3D bandwagon – 3D technology is being incorporated in any and every gadget available in the market today. Mobile manufacturers have also experimented with the technology and Spice Mobility in India has already introduced a phone with 3D capabilities.
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