Massmailsoftware Blog category Marketing

Believe it or not, this isn’t a guide to the best print shops to have posters done to hang up at the bus stop. I mean a completely different kind of posters…forum posters. There are many ways to utilize internet forums to further your marketing goals, and many reasons why you should. The first (and easiest) method is to become a member of a forum that concerns your niché, and then become an active poster there. When doing so, make sure you link to your website or blog in your forum signature. In most cases, this is allowed by a […]

At some point, I’m sure you’ve heard of Google Pagerank (or PR). What you may not understand is why it matters to your website. Google is, of course, the leading search engine on the internet. As a result, once your website or blog is indexed, it will more than likely become the largest source of “natural” traffic. At least, if you play the game correctly. Pagerank is Google’s “grade” of your website, ranging from zero to ten. The higher the number, the better your PR. Google’s algorithms compute this score using a variety of measures, but general consensus is that […]

Obviously, there was no such thing as “online marketing” in the 17th century (probably due to incredibly low bandwidth), but you can still learn something from marketing methods in that time period…specifically the town crier. When someone takes their business online, and especially if they have an online-only business, the impulse is to promote it online. That’s an effective idea, but there’s something you may be forgetting about your customers. They’re not “traffic”, “hits” or “vistors”…they’re people. Your goal isn’t to get more “traffic” to your website, it’s to get more people to your website. And that’s who you need […]

When someone has a problem, need or desire, their first stop on the internet is usually Google.  For example, if a business owner is looking for a way to process credit cards for payment online (and they have no knowledge of this area), a trip to Google and a search for “credit card processing” will return a link to Authorize.net as the first non-sponsored response. Why? There are quite a few reasons, all of which are covered under the umbrella term of SEO, or Search Engine Optimiztion, and SEO is something an online business cannot afford to ignore. SEO basics […]

When you have an opt-in newsletter for your website or blog, your focus is getting your subscriber number as high as you can. Obviously, the more people that receive your newsletter, the more effective it will be in helping your image and your business. However, there is one person that should be subscribing to your newsletter…the most important one. You. Why is it important to subscribe to your newsletter? Because that’s the only way you can get the “end-user” experience. This can be very valuable if you take the time to read your newsletter with a critical eye, and ask […]

When putting together your newsletter, it’s easy to get so caught up in concentrating on the sales aspect that you forget something very important, especially when it comes to email newsletters. Content. If your newsletter offers the subscriber no content, except for new product or service announcements and a run-down of how things are going for you, then your marketing plan will probably get little or no value from it. I’m not saying a newsletter shouldn’t have those elements included…far from it. But if that’s all you have in your newsletter, you’re limiting its effects, because the vast majority of […]