Archive for the "Social Media Marketing" Category
comments: 0 09.02.2012 Paul Shuteyev @ Email Marketing, Marketing, Social Media Marketing, Techniques 2012

Building Email and SMS lists using Social Media – 5 Steps

sms_email_list-building-using-social-mediaWe all know how important social media websites and social networks are. This is a comfortable place for all of web surfers. Such social networks like Facebook or Twitter became a home page for so many users. Nowadays internet is not just checking websites, it’s more like checking your social networking profile for all the news, info and updates you want and need. So what does that mean? Just one thing – you should make your leads and potential customers feel comfortable while you stay in touch with them. This means you should choose their communication channels, period.

Here I prepared 5 steps on how to build Email and SMS list by using social media websites and social networks. Please enjoy!

1. More fans, more followers. Grow big.
Fans and followers are the gold of social network accounts. The more you have the more you can contact and convert. Use your website to convert visitors into fans and followers and then stay in touch with them using a social media – this is how corporations “make friends” with consumers. Make them feel comfortable – your website looks strange to them, not Facebook.
2. Web forms – conversion tool.
Have a custom built fan page. This will help you to put the web forms you want – email subscription, phone subscription, etc. It’s all about a circle – visitors become your fans and your fans become your visitors and subscribers.
3. Ask them to participate – email or text you.
Free coupons costs nothing to you, so it’s a good choice when you’re thinking about making subscribers at no cost at all. Ask your fans and followers to text a custom number or email a custom inbox to receive a free bonuses. Sure you need to have a good bonus prepared for them.
4. Contests, giveaways and promotions.
Use contests, polls and giveaways to make your offers interesting to leads. The only advice here is see Terms and Conditions of each and every social network you want to run such activities in – this is very important, as some of networks do not allow this.
5. Sharing. Go viral.
Offer your leads something really interesting and make them share your content. Not for free of sure – provide them with another bonus or giveaway if he shares your page or activity with his friends. Let it go viral.
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comments: 0 27.01.2012 Paul Shuteyev @ News, Social Media Marketing, Statistics, Techniques 2012

Corporate Social Media Marketing Investments and Plans 2012

Hey guys,

Hope you’re doing great! Here are 4 charts and statistics on corporate social media marketing investments and plans for 2012. As you will see 2/3 of companies are going to increase their social media presence!

top-social-marketing-metrics--investment-2012top-social-platforms-for-brands-2012top-social-marketing-metrics-2012linkedin-groups-2012

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comments: 0 10.01.2012 Paul Shuteyev @ General, News, Social Media Marketing, Techniques 2012

4 Tips on How to run Social Updating the Right Way

Social-networking-icons-pyramidHey Guys,

Hope you’re doing great! Today I would like to talk about social updating and provide you with 4 tips on how to run social updating the right way – making your subscribers happy, satisfied and asking for more. Nowadays all the companies have Facebook pages, Twitter channels, and accounts on other social networking platforms – all this helps to stay in touch with as many subscribers as possible. But it’s so easy to annoy or scare your fans and virtual friends, so I have prepared 4 tips on how to update your social networking accounts and pages. Let’s start!

1. Be informative. Provide your subscribers with the content you like and think useful. We all know how we like how-to, tricks’n'tips, and other interesting types of information. This is the best content to update your social networking accounts with.

2. Discuss. It’s not enough with posting a content – you need to reply to comments and discuss the exact topic with your fans, subscribers and virtual friends.  They will ask you for more information, they will have questions – and your job is to provide them with answers. This is how you can become an expert in their eyes. And you know what online-respect means!

3.  Traditions. We all like traditions! Traditions is the part of our life. Traditions is what unites us and what make us different. You can hold some weekly or monthly contests, play games with your fans, do something together. This is one of the best ways to make friends with your “friends” :)

4. Don’t parrot. Too many posts, repetitive posts and re-posts are the 3 horsemen of SMM Apocalypse. It’s so easy to annoy your fans and friends. They will stop following or reading you if there will be an info overload or unrelated info flow from you. Act like a human – post interesting info when it’s necessary, don’t act like an auto submitter :)

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