Sheryl Crow’s hit song “Soak Up The Sun” has a wonderful line in it that we can take a lesson from. “It’s not getting what you want, it’s wanting what you’ve got.” This is a definite key to peace and happiness, and it should also be a cornerstone of your marketing campaign. Your potential customers think they know what they want, but sometimes they feel cheated after they get it…whatever it was that they thought they wanted didn’t turn out to be what they needed, whether it be a consultant, a piece of software or the latest gadget from late-night […]
