comments 18.03.2009 Paul Shuteyev @ General

Ezine Marketing Techniques 2009: Ezine Publishing – Full Handbook

Part 1.

Why Publish an eZine?

Ezine Marketing Techniques 2009: Ezine Publishing - Full HandbookOn the Internet, it is very possible to make money without selling any product. One way of doing so is through starting your own eZine, also known as an electronic newsletter.

In a nutshell, you send out your eZine issues on a periodical basis to your subscribers. The good part is that you have a flexible choice in automating the process of sending out your eZine issues for you or manually sending them on a periodical basis.

As an eZine publisher, not only can you easily achieve the benefits a conventional newsletter publisher enjoys without having to chop down several trees in the process, you can easily and conveniently spread your marketing influence and expertise to your base of subscribers from the shoes of an ordinary individual.

See Part 2 and Part 3 lower!

In other words, you do not have to invest in expensive printing equipment, brick and mortar business, and hiring staff just to run your own newsletter publication, resulting in a lot of time, money and effort saved.

Basically, all you need to start your own eZine are an auto responder and broadcast feature to go with, enabling you to reach out to your massive subscribers whom you can regard as your prospects, too.

All in all, if you do not have the commitments of creating your own product for sale, then publishing your own online newsletter can be one of the wisest decisions you will ever make, given the benefits of impressive marketing power and influence it can offer to you.

Part 2.

The 3 Best eZine Formats

eZine publishers today use any one or more of the 3 most commonly used eZine formats which I am about to describe to you in this article.

Ultimately, you can decide which format is the best choice for you, though each winning format has its pros and cons.

The text eZine is the most commonly published. The advantage of this format is that other than writing, you do not require any special skill to use a Word or Notepad program.

While the HTML eZine format requires a certain degree of HTML skills on your part, you can add more sophisticated features to your eZine issues, making them more appealing to your subscriber thus increases your readership value, something that text eZines do not have.

You can decorate your eZine format, change your fonts, include pictures, and more. However, the drawback often faced by HTML eZines is that they often get trapped into spam filters before they reach their subscribers’ inboxes.

The third and least used among the 3 formats is the PDF eZine. Publishing your eZine in PDF format can consume a lot of time and effort on your part but often make up in quality readership

Due to the commitment, PDF eZines are usually published on a monthly basis. The great part, though, is that you can put in your affiliate links in your PDF eZine issue and allow your subscribers to pass the eZine issue around.

Given the choices, however, you do not have to necessarily choose strictly one eZine format, as some eZine publishers today do publish in more than one format.

Part 3.

What You Need to Start an eZine Publication

Why Publish an eZine. The 3 Best eZine Formats. What You Need to Start an eZine Publication.Starting your own eZine can be a lot easier than you think. This is because in the most basic necessity, all you really need to get started publishing your own paperless newsletter are wealth of content, auto responder with broadcast feature, and a website (which is optional).

Content. You can compile weeks of content ahead in advance and slowly dispense them to your subscribers. For example, you can compile 100 short tips in one day and dispense 10 tips once a week. In other words, you can compile 10 weeks worth of content in just one day!

Auto responder. Your auto responder is your asset. You need an auto responder to send your mails and eZine issues to your subscribers and store your data base of people subscribed to your newsletter. Some recommended auto responders include and

Website. You may be surprised that this is actually an optional component. In short, there are eZine publishers publishing their newsletters without a website! But of course, having your own website can offer you tremendous advantages, such as the ability to bring in more subscribers and having your newsletter indexed in the top Search Engines.

These are the things you need to get started on publishing your own eZine at its bare minimum. Do not underestimate the little you need, though, because several eZine publishers today succeed well with only an auto responder and contents, with or without a website. And you can, too!

Ezine Marketing Techniques 2009: Ezine Publishing – Full Handbook
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Written by: Paul Shuteyev

I am an internet-marketing specialist.


Responses (14) on "Ezine Marketing Techniques 2009: Ezine Publishing – Full Handbook"

  1. real handbook, good enough for starting this business model. nice.

  2. Well, I believe, that starting your own eZine can be a lot easier than you think. And even if this is because in the most basic necessity, all you really need to get started publishing your own paperless newsletter are wealth of content, auto responder with broadcast feature, and a website (which is optional – maybe receivers are optional too?), BUT the most important thing for any email/ezine marketing business is receivers, I mean subscribers. Your ezine is nothing without good amount of subscribers. So you better provide us more tips on how to get more subscribers, ok?

  3. I saw some articles on this blog on how to increase quantity of subscribers, looked quite normal, I guess. Search in previous posts.

  4. thanks, 7475, I’ll provide more business models this month!

    2 Kim:

    You can find some articles abt subscribers and opt-in lists in previous posts, I’ll post links here, just a moment…

  5. by the way, i wanted to ask for how-to-get-subscribers articles too, thanks! I see you have pretty much of them, over six hundreds, nice.

  6. chinga marketing

    thanks for links, will check later

  7. nataly thorbug

    like your new design, looks more intuitive and easy-to-follow, i visited this blog ~8 months ago, now I like it more, should visit it more often

  8. mortimor svenson

    thank you for provided links, I tried to find them before, big thanks for this


  9. Not at all guys, I’m hapy you liked them! Have a nice day, see you on monday with new article.

  10. wow, this time you made such a grand article, 3 parts, looks good. I’m going to start my own ezine, so I check your tips later, plus those links below abt subscribers. thanks zakk

  11. I’m new to this blog.

  12. Awesome write-up!

  13. Nice tips on ezine publishing. But I prefer traditional email notifications instead of large and html-style ezines.