comments 20.02.2008 Dave Hughes @ Email Marketing, Marketing, Sales

Marketing, Branding, Public Relations and Advertising



Deborah Schultz has one of the best graphics I’ve ever seen up on her blog (courtesy of Brand Identity Guru), explaining the difference between marketing, branding, public relations and advertising far better than anything I’ve run across. This puts quite a few things into perspective:

marketingandpr_3.jpg

advertisingandbranding_3.jpg

Notice several things…for example, marketing is represented as nothing more than a less-annoying version of advertising. However, the one thing that jumps out at me is this…notice how branding and marketing are very similar. The only difference is who holds the opinion.

This goes back to what I’ve said before…lead your customers to form an emotional connection with you, and before you know it they’ll be telling you how great you are.

Instead of the other way around.

Marketing, Branding, Public Relations and Advertising
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Written by: Dave Hughes

Dave Hughes has been in writing and advertising for over twenty years, and loves the opportunity to share what he's learned.

 

Responses (2) on "Marketing, Branding, Public Relations and Advertising"

  1. Good explanations … and as well as nice informations provided… readers will get good knowledge from it… will rate it

  2. Bernardo Balderas

    A few articles are very dry and hard to read, your own has been perfectly created and informational! Thanks!