Marketing, Branding, Public Relations and Advertising
Deborah Schultz has one of the best graphics I’ve ever seen up on her blog (courtesy of Brand Identity Guru), explaining the difference between marketing, branding, public relations and advertising far better than anything I’ve run across. This puts quite a few things into perspective:
Notice several things…for example, marketing is represented as nothing more than a less-annoying version of advertising. However, the one thing that jumps out at me is this…notice how branding and marketing are very similar. The only difference is who holds the opinion.
This goes back to what I’ve said before…lead your customers to form an emotional connection with you, and before you know it they’ll be telling you how great you are.
Instead of the other way around.