comments 06.02.2008 Dave Hughes @ Email Marketing, Sales

Spend It To Make It

Everyone wants marketing for nothing and their traffic for free. (My apologies to Dire Straits.) And there are a lot of ways to get it done. But sometimes you want more for various reasons:

  • You’re launching a new product.
  • You’re offering a new service.
  • You need your overall traffic numbers up.
  • After months of using free traffic-building methods, you still have that “lonely” feeling every time you check your stats.

If so, it may be time to take a trip into “Business ClichèLand”…”To make money, you have to spend money.” And there are a lot of ways to do just that to increase your online business presence.

  • Buy pay-per-click advertising from services like Google’s Adwords.
  • Purchase an opt-in email list for a marketing campaign.
  • Offer an affiliate program to increase your marketing efforts, using a service such as Clickbank…or make your own! (The good side of this is that, for the most part, it only costs money when sales are made!)
  • Purchase posts or reviews on popular blogs. (Yes, this can be done, through services like PayPerPost, ReviewMe!, etc.)
  • Purchase signature links from members of forums in your target niche.

Of course, it’s more than possible to become very successful without spending a dime, but it’s just as possible to spend a lot of money to become a dismal failure and wind up living under a bridge in a cardboard box. Do your research. All advertising is not created equal, especially for your product.

The above is a very small list of different types of advertising you can spend your hard-earned money on. What methods have you used that were successful? What methods were a failure for you, and why do you think that happened?

Spend It To Make It
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Written by: Dave Hughes

Dave Hughes has been in writing and advertising for over twenty years, and loves the opportunity to share what he's learned.


Responses (2) on "Spend It To Make It"

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