In November, the Mobile Marketing Association updated the definition to “a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.” That’s when mobile marketing was literally redefined back in 2009. What’s Mobile MarketingTrends Describing mobile marketing as a set of practices reflects how it has changed in 2009 and where it is headed in 2010. To understand, it helps to consider the following few trends. Mobile is multichannel In 2010, brands and agencies increasingly will use mobile to enhance other channels, both […]