Massmailsoftware Blog

In November, the Mobile Marketing Association updated the definition to “a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.” That’s when mobile marketing was literally redefined back in 2009.   What’s Mobile MarketingTrends   Describing mobile marketing as a set of practices reflects how it has changed in 2009 and where it is headed in 2010. To understand, it helps to consider the following few trends. Mobile is multichannel In 2010, brands and agencies increasingly will use mobile to enhance other channels, both […]

The marketer worth his salt should improve his professional skills. The best way to do this is by watching the webinars. We`ve collected free best digital webinars in one list. Read the article and chose an appropriate webinar to increase your master`s level.

I will not repeat that CSS is a language for describing the appearance of an HTML document. You already know that. But what is the real use of CSS inlining in email marketing? While HTML structures the content and layout, CSS inlining in email is used to style and format the content like including link colors and headline fonts.

Hey guys! Hope you’re doing great. As we all know mobile devices gain more and more power nowadays. Soon we will face mobile device domination over PCs, I guess. This time I would like to provide you with mobile marketing data for 2011 and trends for 2012 covering shares, traffic, demographics and usage. Please check the charts below and enjoy!