16 Dec 09 SMS Marketing Tips, Tricks and Success Stories
Marketing Success
Good day my friends! I’d like to post here real success stories that are related to SMS marketing and our software.These case studies are real. They are excellent for generating or improving SMS marketing ideas for your business.
Success Story #1 – Dunkin Donuts
A two month mobile interactive ad campaign in Italy has resulted in a 9% increase in sales for Dunkin Donuts, according to the two companies that created it.
As a result of an SMS-based marketing campaign, customers were able to get coupons for Dunkin Donuts goods by using their mobile handsets to respond to advertisements displayed on store notice boards, billboards and on the radio.
By sending a short message to the published numbers, users receive an immediate reply featuring a free gift coupon or special offer exchangeable at local outlets.
Sales were reportedly up 9% within the first three weeks of the campaign. By enticing consumers to request special offers, Dunkin Donuts ensures that they achieve a great consumer push without running the risk of breaking down the client relationship by contributing to the wealth of ’spam’. SMS is the perfect way to tap into a vast market of mobile phone users in an environment plagued by a lack of standardization and interconnections.
By ensuring that the power of the SMS medium is put to good use in an ethical way and one which doesn’t encroach upon users’ privacy is something which was key to the success of campaigns such as this one with Dunkin Donuts.
And Dunkin Donuts’ Italian franchisee GianLuigi Contin says that the SMS marketing solution has been a positive brand-building experience: “We are directly reaching our targets with a message they can understand. Cellular coupons are not cute promotions, rather they are serious marketing tools that not only extend the brand but are also directed towards the people we want to reach.”
Success Story #2 – Radio 98FM radio live poll
An Irish radio station wanted to interact with its audience with an opinion poll. At every new bulletin 98FM broadcast a GSM number to which listeners could send, via text message, their opinion about a nominated news topic.
Participants merely sent a “yes/no” response and then received a response inviting people to send further comments.
Radio station staff then had access to live statistics via a special web page.
Success Story #3 – In-house competition
A broking company asked PlusOne to run an in-house competition for its brokers. Each week every broker was sent a personalised SMS detailing where they were on a leader board for financial product sales. This appealed to the competitive spirit of the brokers who were in the running for weekly and a grand prize.
Success Story #4 – SMS marketing helps McDonalds
Marketing products to mobile phones using SMS messages has been proven to increase sales, according to a test study carried out in Sweden. Named e-street, the project signed up 2,500 mobile phone-users in the town of Lulea to receive SMS messages of special offers from 150 local organisations. After the volunteers were sent an SMS for a McDonalds burger offer, 25 per cent of the targeted users took up the offer. The McDonalds in question broke its turnover records during the test period and it jumped to the top of the McDonalds league table in Sweden.
Hope you liked these SMS marketing tips, tricks and success stories. I’ll be posting more success stories next week. Have a nice day guys!
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