Archive for the 'Email Marketing' Category

How To Build Your Mailing List As Quickly As Possible
 
 
“Gold is in your mailing list.”
  You’ve heard many veteran internet marketers and established gurus preach these very words time and time again, and for good reasons at that.  It has been established as a fact that most of your sales would come after the […]

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Hello, my name is Zakk. I’ve written this article as a product real user, not advertiser, so it’s without fear of favour. I’m keen on internet marketing and online business, also doing articles and reviews. Today I’d like to explain main e-marketing method to increase real customer quantity […]

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1. Find Email Addresses in Previous Email Correspondence
If you have emailed them before, you probably have their address. Go find it now.
2. Find People in Email Address Directories or White Pages
From public records to MySpace.com to email address directories and change of address services: find people and their email addresses using dedicated search engines.
3. Find […]

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Going back to the fantastic graphics I posted about on Wednesday, I wonder if you’re advertising enough in your marketing emails.
If you recall, the image that represented “marketing” was a single statement, while “advertising” was the same statement repeated several times. This brings us to your email marketing message, whether it’s a newsletter or […]

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I’ve mentioned before that the process of sales can be boiled down to solving problems. Seth Godin has a great angle on this idea:
That thing you’re marketing… Does it add to stress or take it away? Is it stressful to talk about it? Buy it? Get rid of it? Is it more stressful not to […]

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Deborah Schultz has one of the best graphics I’ve ever seen up on her blog (courtesy of Brand Identity Guru), explaining the difference between marketing, branding, public relations and advertising far better than anything I’ve run across. This puts quite a few things into perspective:

Notice several things…for example, marketing is represented as nothing […]

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