Archive for the "Email Marketing" Category
comments: 0 07.02.2012 Paul Shuteyev @ Email Marketing, Email Newsletters, Statistics, Techniques 2012

Small and Midsize Business: Email List Building and Newsletter Optimization Statistics

Hey guys,

Hope you’re doing super! Small and midsize companies (SMB, small and midsize businesses) are the best email marketing players. Do you want to know why? Because such companies are really interested in customers, leads (check our latest Lead Extractor) – they make their email campaigns as perfect as they can. I call it Passionate Email Marketing. Such companies can’t just throw money on huge email campaigns, so they run email campaigns with maximum interest and participation. Here you can find SMB’s email list building statistics and newsletter optimization statistics. Please enjoy and see what works for the most passionate email marketers.

list-building-statisticsemail-newsletter-optimization-statistics

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comments: 2 02.02.2012 Paul Shuteyev @ Email Marketing, Email Newsletters, Techniques 2012

4 Steps to Optimize Email’s Call-2-Action. Tricks included!

number-4-fourHi guys! Email marketing is email marketing, but it’s nothing without a good call-2-action, which is a core element of each and every mailing campaign. Let’s see 4 main aspects of call-2-action element – Design, Colors, Placement and Metrics. Few words about each of them + advice :) Enjoy!
Design. Large or small? Picture or a link? Maybe a button? Doesn’t matter as long as it fits your design and looks familiar to your website visitors. They should feel comfortable and think of your website or brand when they notice a call-2-action. Make the call-2-action look comfortable and you will increase the click-throughs. Sometimes a built-in 2-3 field forms convert better than just buttons.
Colors. Be carefull with colors – red is a catchy one, but many people will not press the red button as it associates with a cancel or deny function. For business call-2-action the best colors are blue, orange, yellow.
Placement. Don’t put your call-2-action to the end of the email. The idea is the following – your call-2-action should be placed near the info or feature list, so the recipient see both information and call-2-action. This is a trick that makes your recipients think of a free choice – info/features or action. Upper positions are better than in the end of the email. Right upper side is a good place for call-2-action too.
Metrics. Pay attention to conversion rate – awesome click-through results mean nothing if the conversion rate decreased.
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comments: 0 20.01.2012 Paul Shuteyev @ Email Marketing, Email Newsletters, Marketing, Sales, Techniques 2012

Made a Mistake in the Email Campaign? Top 6 Tips on How to Save the Situation.

mistakes-homer-simpson-mistakeHi guys,

Hope you’re doing great! Let’s talk about mistake this time, email marketing mistakes. Human factor remains human factor and everyone can make a mistake in the email marketing campaign. This could be wrong discount %, wrong offer provided to your list, grammar mistakes, and so on. We learn from mistakes so it’s OK. But it’s good to know how to react when a mistake appears. Here is the list of Top 6 Tips on how to save the situation after the mistake’s made.

  • Check your “Do-Not-Reply-To” inbox. Your subscribers will often respond to your Do-Not-Reply email if they faced a problem or noticed the error. This is a great way to monitor such mistake-related feedback.
  • Apology templates. Create few different apology templates – this is how you can react instantly if the mistake appears. By the way, our Atomic Mail Sender allows to easily create designs, templates and also provides with a good collection of ready-2-use templates.
  • Proofread the apology/correction email. Apologizing for an apology looks pathetic.
  • Update your team. Let your team know about the exact mistake – your support team should know about the possible questions and your sales team should know how to react to a wrong discount mentioned in the email or what to do with the wrong coupon-codes sent earlier.
  • Personalize apology. If the brand or info-email was the sender of the original email containing mistake, then it’s better to personalize the apology and send it from this exact email address and include your personal info, like name, surname, position. If it wasn’t a big mistake “Oops! Something went wrong!” might work.
  • Monitor social media and out-of-email space. It’s not enough to send the apology to the whole email list. It’s good to monitor social media and other sources to see whether the mistake has reached out-of-email space. Good tip here – use Google Alerts to be updated instantly about all kind of info on the web.
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    comments: 0 16.01.2012 Paul Shuteyev @ Email Marketing, News, Statistics

    Mobile Email Usage is Up almost 30%

    Mobile Email Usage is up for almost 30% – this is the data of USA users, who used their mobile phones to access email from Nov 2010 to Nov 2011.  What does it mean? It means email marketers should pay more attention to optimizing their mailings for different mobile phones and mobile platforms and browsers.

    And here comes the digits:

    mobile-email-usage-2010-2011-comscore

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    comments: 0 06.01.2012 Paul Shuteyev @ Email Marketing, General, Marketing, Techniques 2012

    Top 3 Email Marketing Trends for 2012 – Relevancy, Triggered Emails and Personalization 2.0

    3-threeHey guys,

    Hope you’re doing great and started this year like a boss! :) Time to get back to email campaigns and see how year 2012 is going to change rules of email marketing and make it look experienced, not older! Today I would like to describe Top 3 Email Marketing Trends for 2012 – no more random mailings, new personalization style and Email Service Provider relevancy.

    1. Relevancy. Email Service Providers are the bosses of email marketing – we should play by their rules, as no email may be delivered without their consent. Spam filter and email blocking algorithms becomes more and more modern and now it’s time when emails don’t have to be marked as Spam to disappear from the inbox or go to Trash directly. That’s why it’s so important to run ethical email campaigns – ask subscriber to add you to the whitelist, ask them to allow images, and more. Yes, this is going to affect your email lists, but they will convert way better.

    2. Triggered Emails. Triggered emails are one of the most converted ones. And you know why? Because people wait them, or even if they do not – they expect them. And open them. And then click. Triggered emails works better than just weekly mailings. You should use them in 2012 for sure. Don’t know when to use them? Here are few examples:

    *When someone has registered to your service

    *When someone has a birthday

    *When someone has updated a shopping cart

    *Thank-you emails, etc.

    3. Personalization 2.0. It’s not enough with knowing subscriber’s name and surname this time. You should pay more attention to getting more data about your subscribers – this is how you can split your lists into smaller ones by subscribers’ interests, choices, birthday months (to offer them special prices), and many more. You will be shocked how your conversions boost.

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    comments: 1 15.12.2011 Paul Shuteyev @ Email Marketing, Marketing, Sales, Techniques 2011

    Sending Bulk Email Messages to Harvested or Bought Email Lists

    Hi guys,

    Santa ClausHope you’re doing well! Many of you asked me about the legal aspect of sending bulk email messages to harvested or bought email lists. Does it fit CAN-SPAM act rules? And the answer is YES, you can send your bulk email campaigns to lists you have harvested, crawled, bought, or whatever-that’s-not-opt-in, because here are main rules the CAN-SPAM act consist of:

    1. Email Header provides true info about the email content and is not misleading.
    2. Subject Line provides true info about the email content and is not misleading.
    3. You provide email recipients with an opt-out link/method/opportunity.
    4. You identify your email as commercial and include your contact data and physical address in the email body.

    Stay safe while sending bulk email messages to harvested or bought lists – just follow these rules!

    comments: 1
    comments: 0 13.12.2011 Paul Shuteyev @ Email Marketing, General, Marketing, News, Techniques 2011

    Extracting Emails from Twitter – 100 email addresses per minute

    Here is my video on how to extract email addresses from Twitter. I used latest Atomic Email Hunter 7.0 software which allows extracting 100 emails per minute. Please enjoy :)

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