Atomic Email Marketing Blog ePochta.ru

Hey guys,

Hope you’re doing super! Small and midsize companies (SMB, small and midsize businesses) are the best email marketing players. Do you want to know why? Because such companies are really interested in customers, leads (check our latest Lead Extractor) – they make their email campaigns as perfect as they can. I call it Passionate Email Marketing. Such companies can’t just throw money on huge email campaigns, so they run email campaigns with maximum interest and participation. Here you can find SMB’s email list building statistics and newsletter optimization statistics. Please enjoy and see what works for the most passionate email marketers.

Hi guys,

Hope you’re doing great! Let’s talk about mistake this time, email marketing mistakes. Human factor remains human factor and everyone can make a mistake in the email marketing campaign. This could be wrong discount %, wrong offer provided to your list, grammar mistakes, and so on. We learn from mistakes so it’s OK. But it’s good to know how to react when a mistake appears. Here is the list of Top 6 Tips on how to save the situation after the mistake’s made.

Hey guys,

Hope you’re doing great! Christmas is coming and we all know how important this time is for all kind of marketing channels, and email marketing is not the exception, even more – it’s one of the best marketing channels to use for Christmas marketing campaigns! I will tell you how you can use Christmas-niche to boost your email marketing campaigns.

1. More opportunities to build your lists.

• Christmas time is a gift time – just offer gifts to each and every person who subscribes to your list.
• Have a special sign-up offer for receiving Christmas discounts.
• Have a special “affiliate” offer where you ask subscribers to enter friends’ email addresses which you will use to wish them a Merry Christmas.

2. More opportunities for additional mailings.

• Timing is one of the most important email marketing aspects, so if you have your mailings sent once a week, you now have a chance to send more messages and it won’t look like spam. Just don’t forget to include both call-2-action and unsubscribe :
• Wish your subscribers a Merry Christmas
• Offer special Christmas discounts
• Offer them gifts that may be related to your products, etc.

3. Additional tips.

• Make your mailings look awesome – Christmas design is one of the best things that really sells.
• Prepare some nice and warm words for your subscribers.
• Use triggered emails – set Christmas-related autoreponder on following actions – sign up, sale, first login, etc. Use it for cross-sales.
• Tell your subscribers and customers about your plans for next year – offer them one-time discounts or opportunities that will expire on Christmas.

Hey guys! Hope you’re doing great. I would like to share few techniques on how to design emails for mobile email campaign. Year is moving to its end, and Christmas time is one of the best times for email campaigns – special offers, discount and greetings delivered by email. All this can generate a lot of sales, and mobile email campaign is not the exception. I’ve written about email design a lot, but this time I would like to provide you with extra techniques that show the distinction between email design and mobile email design for your email campaigns. Let’s start!

Large Fonts. Mobile devices requires larger fonts to make reading comfortable. As an example – iPhone’s operating system adjusts all the fonts to it’s minimum, which is 13 points. I suggest using even larger font of 14 points is the best.

Simple Things. Keep the things simple – do not over load your design with navigation, additional widgets or images. Make it as simple as you can – message, call-2-action, button/link. Recipient won’t spend minutes on reading your message and going all your links and buttons through, so you need to provide him with the most important info and 1 link only.

Friends are one the most precious things in our life. We just can’t imagine ourselves without our friends.  So are email marketers – they can’t imagine themselves without their subscribers, and it’s extremely important to treat your subscribers as they would be your friends, as this is a gold of Email Marketing kingdom.

I would like to provide you with 4 ways on how to make and save friendship with your email subscribers. Let’s start!

1. Personalization. You should always know the name of your subscriber, and it’s even better to know his occupation or any additional info you can get, as it looks nice when you call someone by name and have the information he’s really interested in. This also helps in creating separate email lists that are interest-targeted, even if the niche is one, interests may vary!

2. Be consistent. Some of our friends send us tons of messages, some are silent for months. Be different – stay in touch with your email susbscribers consistently – do not over load them with your messages and information and don’t disappear for weeks

3. Be laconic. Include only the most important information in your emails – there is no need to write ten pages and then in the end of the message include one call-2-action link. Try to include all your message in 500 letters.

4. Know your friend. You should know when to contact each of your subscribers – i.e. Friday evening is the worst time to contact corporate partners or B2B customers, and the middle of the week is the best.

Just imagine you are a subscriber and determine what is the best method to stay in touch with a subscriber like you. Do this for all your subscriber groups and email lists.

Data and infographic by AWeber Email Marketing