Atomic Email Marketing Blog ePochta.ru

Hey guys,

Hope you’re doing really well. I would like to share an awesome chart on email list-building techniques from MarketingSherpa‘s 2011 Email Marketing Benchmark Report. You can see exactly which email list-building techniques work and what is the best email marketing channel (B2B, B2C, or both) for implementing these techniques. Please enjoy!

Email Marketing Email List Building Techniques

Social Media 2011 - 5 List building tips

Hey guys,

Here are 5 easy-to-follow tips and tricks that will help you to establish and build your mail list using social media networks.

1. Follow up new signups immediately with a Welcome email and a sample newsletter. Consider using an auto-responder to send an email to new subscribers, informing them of your content and your promotions.
2. Provide newsletter content that is valuable and worth forwarding and linking back to.
3. Archive your newsletter on your website so bloggers, Tweeters, and other social networkers can link back to your content, spreading it virally.
4. Make sure to read the Terms of Use before promoting your content on any website.
5. Invite readers to follow you on Twitter and Facebook from your newsletter. Just put few buttons in your email newsletter and you will see that people will react – it’s always good to see new opportunities to get the content you are interested in. It’s easier for some people to read your news via Facebook feeds, rather than email.

Top 8 Email Marketing Terms and Facts

Hi guys,

Hope you’re doing well. I would like to introduce some terms, meanings and facts related to Email Marketing. Each and every business or just a niche has its own terms and jargon, and you should be familiar with them to feel stable and navigate easily in the world of Email Marketing. Please enjoy!

1. Blacklist: A blacklist contains a set of IP addresses that are suspected of sending out unsolicited email (spam). If your sending IP has a high complaint rate, high hard-bounce rate, or a bunch of spamtrap addresses, you are more likely to be blacklisted.
Bonus: Having your IP addresses blacklisted is bad. Do everything you can to avoid it from happening.

2. Bounce: An email that is rejected by the receiving mail system is said to have bounced. An email can be returned as “bounced” for many reasons, such as having an unknown alias (username), nonexistent domain name, or full inbox. (See more in the “Hard Bounce” and “Soft Bounce” sections.
Bonus: Pay particular attention to the number and rate of bounced emails, both of which could negatively affect your overall deliver-ability.

3. CAN-SPAM Act of 2003: Signed into law in December 2003 by President Bush, CAN-SPAM establishes the standards for sending commercial email in the United States.
Bonus: This act is the minimum standard for sending commercial email in the United States. Most email service providers (ESPs) have much stricter requirements.

Email Signature

What, you don’t have a signature for your email messages and articles? Then you are missing out one of the cheapest, but most efficient marketing tools. But how do you create the perfect signature for your business?

Let me show you:

When creating your own promotional email signature, first you have to figure out how you want the reader to react. Do you want her or him to visit your web site, to purchase your products, or to join your newsletter?

Message Content

P.S. All Tips are Tested with Atomic Email Products

1. Design

Button vs. text link: Which draws more attention? With potentially more than half of your subscribers reading messages with images off, they might be missing your call to action or link to your offer. Send one message with a button image, optimized with an action tied to the offer, to half your list. Send another message with a text link to the other half and compare results. Remember, instead of using a generic message like “click here” on the button image or text link, use a specific call to action like “buy now” or “get the details” or “save 20% now.”

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  Popular Statistics

  • If email was a country its 1.4 billion populations would make it the largest in the World, bigger than China, bigger than the populations of the USA and European Union combined.
  • 247 billion emails are sent each day. That’s one email every 0.00000035 seconds.
  • In the time that it takes you to read this sentence some 20 million emails have already entered cyberspace.
  • Every second the World email users produce messages equivalent in size to over 16,000 copies of the Complete Works of Shakespeare (assuming a 30KB average email size).
  • $13.4 billion. This is the number of direct marketing dollars forecasted to be spent related to email in the US in 2009.
  • $583 billion. The return from that investment if you use DMA figures on email marketing ROI. That’s four times of Microsoft’s market value.
  • 181. The number of effective marketing emails that need to be sent in order to buy one share of Microsoft.
  • 83,689,738,832,367. The number of marketing emails that need to produce enough revenue to pay the U.S. National Debt.

When you see email stats like this you may appreciate the work of companies that manage email campaigns.

Every email is important. Atomic Email Studio – the cornerstone of your email marketing campaigns!

Tricks and Tips

Wow, introducing hot blogging techniques! Pros and Cons, DOs and DON’Ts, advices, tips and tricks. Enjoy!

First off, some basic guidelines on blogging, if you use a service blogger.com they have their own terms and conditions for posting content. You can’t just post anything, so always read the T&C’s. If you don’t follow their rules, your blog will probably get deleted. And that’s not the best way to start a blogger career

If you host a blog on your own hosting account, using software like WordPress – you have full control over the content you post, so your blog won’t get deleted. So this is a much better way to start blogging. Good blogging software is a cornerstone of a good blogging. So much opportunities are getting closer!