Email Marketing Statistics 2010-2011

Hey guys,

As the year 2010 passed and business year 2011 have just started it is time to discuss some new Email Marketing statistics. I will keep it short and nice, showing exact facts and numbers. Let’s start, hope you will enjoy this.

According to Econsultancy survey in early 2011, 72% of respondents answered that Return-of-Investment (ROI) of their email marketing campaigns is excellent or really good, and only Search Engine Optimization (SEO) technologies scored better. Also 39.4% of marketing industry executives called Email Marketing the most powerful advertising channel for their business (according to Datran Media’s 2010 Annual Marketing and Media Survey).

It’s not hard to figure it out that all these facts are really really positive, and they show that Email Marketing niche is not going to stop growing. But let’s see more statistics, this time money and investment related.

According to survey organized by BtoB Magazine in January 2011, 63% of respondents would like to increase spending on email marketing in 2011, and 29% of respondents are going to try keeping spend constant. And the most interesting fact is – according to 2011 Digital Marketing Outlook Survey from the Society of Digital Agencies, 70% (!) of brand marketers planned to make investments in email marketing niche in 2011.

Hope this will help you to analyze the email marketing niche in 2011 by comparing these results with your own statistics.

Have a nice day!

Hey guys,

I want to provide you with some great Email Marketing statistics I just stumbled upon. The data in the chart below displays customer reaction to each and every incoming advertising email. The most important aspect of this chart is that now we can track how this attitude has been changing through the last few years. Hope you enjoy!

Email Marketing Statistics - How Do Customers React to Incoming Emails.

Special Thanks to MarketingProfs.com

Mobile Marketing Trends 2011

The Mobile Marketing Association (MMA) has published Top Ten Mobile Marketing Trends to expect in 2011, also Mobile Marketing Association predicts the global growth of mobile advertising market – from $13 billion in 2010 to $14 billion in 2011, and what’s the most interesting aspect of this growth – it’s expected in Asia Pacific region, North America and Europe only.

The best thing about these top 10 mobile marketing trends is that we can participate in mobile marketing evolution and not just sit and wait for these trends to come 100% true. Please enjoy!

Hey guys,

Hope you’re doing really well. I would like to share an awesome chart on email list-building techniques from MarketingSherpa‘s 2011 Email Marketing Benchmark Report. You can see exactly which email list-building techniques work and what is the best email marketing channel (B2B, B2C, or both) for implementing these techniques. Please enjoy!

Email Marketing Email List Building Techniques

HTML design for email is a trickier prospect than HTML for the Web. Your message must display correctly across dozens of clients and platforms, each with its own quirks and rendering issues. Good HTML creates branded, usable and attractive email messages that convert better overall than plain text. But when HTML goes bad, your messages will be unreadable, not function correctly or trigger email blocks or filters.

This manual contains:

• List of 20 best practices addresses critical issues in coding and design in three key areas: format, functionality and usability. These issues affect rendering (how recipients view your message in their email clients) and deliverability (how likely your messages will be blocked or filtered as spam because of incorrect or suspect coding).
• Coding
• Styling in different email clients

Email Marketing History - Facts and Figures

Hi guys,

Hope you’re doing really well! How long have you been doing email marketing? A year, few years, maybe even 5. Email technology niche may celebrate at least 15th anniversary, and more than 10 years we are using email technologies as a way to reach customers and leads.

Here are few interesting facts about email and email marketing. Please enjoy!

First Email Message

First person who emailed someone was Ray Tomlinson. He was working on ARPANET project (something we may call now Internet) and was interested in e-communications. First email message was sent between two side-by-side computers. First email message contained a text that’s close to “test 123″.

The Most Common Email Password

It seems “123456″ is the all-time most popular combination for protecting our online correspondence. This sequence came out on top in 2009 when over 10 thousands Hotmail passwords were exposed online.

@ Sing in Morse Code

Despite the rise in popularity of e-mail in the late 20th century, Morse code didn’t get a character for the “@” sign until 2004.

. – - . – .

The string combines Morse for “A” and “C,” and is known as the “commat,” an abbreviation of “commercial at.”’

What is the @ Sing called?

In English, “@” is commonly known as the “at” sign or symbol
Some languages have animal-related ways to describe the @ sign.
In Russian, it’s sobaka or lyagushka – “dog” or “frog”
In Dutch, it’s apestaart — “monkey’s tail.”
In Swedish, it’s snabel-a — “A” with an elephant’s trunk.
And in Italian, it’s chiocciolina — small snail.

P.S. Thanks Mashable.com for information that was used to prepare this article.

Hi friends,

Here are statistics on digital marketing spending in 2010. Some $154.4 billion was spent on direct and digital advertising in 2010, up 2.7% over 2009 levels. Of that amount, digital spending accounted for $27.7 billion, driven by search and targeted display advertising:

* Search spending accounted for 56.3% of digital spending in 2010, reaching $15.6 billion, up 6.4% from 2009 levels.
* Display accounted for 33.6% of digital in 2010, reaching $9.3 billion, up 10.7%.
* Email marketing accounted for 5.1% of digital, reaching $1.4 billion, up 8.6%.
* Mobile accounted for 3.2% of digital, reaching $0.9 billion in spending, up 30.8%.
* Social apps and widgets, and listening platforms, together accounted for 1.4% of digital spending, reaching $0.4 billion, up 5.4%.
* Lead generation spending accounted for 0.7% of digital, reaching $0.2 billion, up 5.5%.

US direct and digital advertising expenditures are forecast to reach $163.9 billion in 2011, up 6.2% from 2010 levels, according to a report from the Winterberry Group. Of that total, digital spending is expected to reach $31.6 billion, up 14.0% from the previous year.

Digital Marketing Spending 2010-2011