Atomic Email Marketing Blog ePochta.ru

9 Holiday Marketing Tricks and Secrets

Hi friends,

How about few dirty holiday marketing secrets? I’ll share few tricks on how to market during the holidays with little or no additional budget and remain highly competitive throughout the holiday season.

Large retailers have always counted on Black Friday to turn their books from red to black and online retailers (i.e. marketing software stores) have Cyber Monday to cash in afterward. And this year, American Express OPEN has launched Small Business Saturday (November 27) to help drive “shop till you drop” consumers to local small businesses.

So how can a small business get the upper hand on these three monumental shopping days? I’ll share 9 marketing tricks to help you cash in and remain highly competitive throughout the holiday season.

Holiday Season Email Marketing

Hi friends,

Holidays are coming! It’s time to spread emails with special offers, gifts and coupons. Holidays are really profitable season as email-driven sales were up 11% from 2008 during the 2009 holiday season.

So what can you do to add a little more sparkle to your holiday email marketing campaigns and boost response even higher this year?

Here are few tricky steps you should follow!

SPAM Statitistics 2010

Hi friends,

Let’s talk a little bit about SPAM. About its right side this time. This will help you with getting higher open-rates and click-through-rates. Good, so how do ISPs block SPAM emails? There are two ways – first one is about a database with blacklisted emails, senders’ IPs, and messages flagged as spam by email client users. The second is about SPAM filters – that’s what I want to talk about.

• How do SPAM filters work?
• How do they search for “wrong” words and block emails?

These email “watch dogs” (I mean SPAM filters) are used by most Internet Service Providers (ISP’s) as well as private customers. While this software does block out Spam, it can also block legitimate emails as well. Understanding how Spam filters work can help prevent non-delivery problems, or being labeled a ‘spammer’ unfairly.

Please notice that we are fighting SPAM with our Email Marketing tactics – this article will help you to avoid SPAM-filters and being labeled ‘spammer’ unfairly.

Email Marketing - Getting higher Open Rater

Hi friends,

There are two main “styles” of  email marketing campaigns: first one is broadcast email—a uniform message sent to everyone on the list, and the second is triggered email—a message triggered by an event, time, or an action sent to a specific person for a specific reason (I mean highly personalized). The real power of personalization and relevance lies in trigger-based email. Latest researches (i.e.  “The ROI of E-mail Relevance” by Jupiter Research) have found that behaviorally targeted trigger-email campaigns get 30% higher open and click-through rates and three times the conversion rates of broadcast email. nd if that’s not enough reason to get on board, eMarketer recently reported that twice as many marketers are planning to use triggered remarketing campaigns in the next year than the number who do so now.

And if that’s not enough reason to get on board, eMarketer recently reported that twice as many marketers are planning to use triggered remarketing campaigns in the next year than the number who do so now.

7 Assets of Successful Social Media Enterpreneur

Hi friends,

Starting with 2010 is the time for Email Marketing and Social Media salvation. Becoming leader in Email Marketing gives you +1000 handicap for Social Media success, and other way round. We’ve talked much about email marketing strategies, success stories, tips and tricks, and it’s real pleasure for me to talk sometimes about social media as something really unique. Today I’d like to provide 7 assets of successful Social Media enterpreneur.  So let’s start!

Email Statistics Report

Hi friends,

Hope you’re doing really well. As we all know, email account is something constant for us nowadays, and it’s as personal and unique as your phone number. Email correspondance is the normal way for corporate information exchange. Here is a short excerpt from Email Statistics Report with a Forecast for 2010-2014. Hope you enjoy reading!

• The number of worldwide email accounts is projected to increase from over 2.9 billion in 2010, to over 3.8 billion by 2014.

• In 2010, 75% of all email accounts will belong to consumers, and 25% to corporate users. This ratio is expected to stay fairly constant over the next four years, with corporate email accounts growing slightly to about 26% of the total number of accounts by 2014.

• The majority of email accounts, today, are free or low-cost consumer ISP/Webmail accounts.

• The average number of email accounts per user ratio is expected to remain even at roughly 1.6 accounts per user over the next four years.

• Geographically, in 2010, the majority of email users are located in Asia/Pacific (47%). Europe accounts for about 23% of all users, North America has about 14%, and the Rest of the World has around 16% of all users.

• In 2010, the typical corporate user sends and receives about 110 messages daily. Roughly 18% of emails received is spam, comprising both actual spam and “graymail” (i.e. unwanted newsletters, alerts, etc.).

• While users mostly see spam as an annoyance, for corporations it is a considerable expense. According to our projections, a typical 1,000-user organization can spend upwards of $3.0 million a year to fight and manage spam.

• Instant Messaging (IM) is also growing in popularity with both corporate and consumer users, we estimate that there will be nearly 2.4 billion IM accounts worldwide in 2010, growing to just over 3.5 billion by 2014.

• Social Networking has seen explosive growth in the last 18 months and by year-end 2010 we expect to see nearly 2.2 billion social networking accounts worldwide comprising both consumer and business accounts. By 2014 this is expected to grow to nearly 3.7 billion accounts worldwide.

• Wireless email accounts including both enterprise and consumer accounts total about 307 million in 2010, and will grow rapidly over the next four years to 1.4 billion accounts worldwide.

Hi Guys,

Let’s discuss email lists and subscribers again. I know it’s basics, but this time we have some tricks and tips even for basics. On any email list, there will be three populations: the people who love you – let’s call them Email Valentines, the people who like you – just like it’s on Facebook, and the group who are just hanging in there – probably they just wanted to get access to some of your special offers, just once. Atomic Email Software is designed to provide you with the high-class subscribers – those ones who will love you.

So how do you figure out who’s who on your corporate or private email list? Here are five ways to identify Email Valentines on your email list.