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03 Oct 08 Blogging Teens or “3 Things Parents Need to Tell Their Blogging Teens”

So, your teen wants to be published and has chosen blogging as his media? Not a bad choice, many adults blog – myself included. Blogging is an entertaining and educational hobby. But, there are pitfalls your teen may not be aware of that you’ll need to let him/her know. Here is what to say:

  • Personal information about yourself and others needs to remain private. This not only includes your address and phone number, so that the child predators don’t get any ideas, but the secret your best friend shared with you yesterday is also off-limits.
  • Blog posts can come back to haunt you. Blogs are open for the entire world to read and the posts are going to be there for a very long time. So, not only are your high school teachers able to read it, but the information may be available to the college admissions officer who will be doing a background check on you in a couple of years. To people who don’t know you, you are what you write. Be picky about what goes in your blog.
  • Keep your password to yourself. Don’t allow anyone else to post on your blog. Log all the way out of the service when you are done. You do not want anyone posing as you and posting gossip or negative comments.

You may also want to remind your teen that you are part of the public that is capable of reading his/her blog. While you trust that he/she will be able to follow these simple requests, his/her safety is your number one responsibility.

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05 May 08 Blogging for life. Web 2.0 Century!

Over time popular bloggers build up hundreds or thousands of subscribers. These

subscribers are people interested in the field or topics that blogger writes about.

Each time those bloggers write a new post those readers get notified of the new

content in their RSS readers.

Imagine that…

• everytime you had an idea to share, that 5,000 people who trust your

opinions see it.

• most of those 5,000 also write blogs in your field or related fields.

• some of those bloggers frequently mention your site

• some of those bloggers also have thousands of subscribers.

Blogs are all about spreading ideas (via in content links) and accumulating

attention. Where people go search engines follow. If many people link to your blog

posts that also boosts your search engine rankings for the other parts of your site.

If you write a frequently updated blog the media is more likely to believe you are a

topical expert than if you are just a merchant selling goods in your industry.

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31 Jan 08 Should A Blog Be Part Of Your Marketing Plan?

In answer to the question “Should a blog be part of your marketing plan?” the answer is yes.

There are millions of blogs on the internet today; most are of the personal variety, with the blogger writing about what they did that day or their favorite television show. But blogs are increasingly becoming a part of the online marketing world as well.

With a blog, your business can achieve several things:

  • Connect with your customers, both current and potential.
  • Reach new customers that might not otherwise hear of you.
  • Open a new line of communication with your customers.
  • Help you focus your business plan on what your customers want.
  • Give you the opportunity to educate your customers about the ways you can serve their needs.

If done well, your business blog has the potential to be seen by more people than you might reach with just your website. Just as there are millions of blogs, there are many hundreds of millions blog readers searching the internet for information that interests them.

Your blog will also increase the connection your customer has with you…it increases the flow of information, which increases the customer’s emotional and intellectual “buy-in” for your business. This is also helped by the newfound communication between your customers and you in the “comments” section under each blog post, so don’t forget to ask for their comments and questions!

With this new line of communication, you will get a better feel for what your customers are looking for, which will allow you to better meet their needs and educate consumers about ways that your business can meet those needs (or solve the customer’s problems).

Keep in mind, however, that a blog will do little to help your business if it’s not well done. The content must be well-written and it must be promoted. Even in the best-case scenario, a blog is not a quick-fix; it takes time for a blog to gather enough readership to become truly useful to your business.

Now, following my own advice, I’d love to hear what you have to think…how useful would a blog be for your business? Questions and comments are always welcome.

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