So, your teen wants to be published and has chosen blogging as his media? Not a bad choice, many adults blog – myself included. Blogging is an entertaining and educational hobby. But, there are pitfalls your teen may not be aware of that you’ll need to let him/her know. Here is what to say:
You may also want to remind your teen that you are part of the public that is capable of reading his/her blog. While you trust that he/she will be able to follow these simple requests, his/her safety is your number one responsibility.
Popularity: 23%
Over time popular bloggers build up hundreds or thousands of subscribers. These
subscribers are people interested in the field or topics that blogger writes about.
Each time those bloggers write a new post those readers get notified of the new
content in their RSS readers.
Imagine that…
• everytime you had an idea to share, that 5,000 people who trust your
opinions see it.
• most of those 5,000 also write blogs in your field or related fields.
• some of those bloggers frequently mention your site
• some of those bloggers also have thousands of subscribers.
Blogs are all about spreading ideas (via in content links) and accumulating
attention. Where people go search engines follow. If many people link to your blog
posts that also boosts your search engine rankings for the other parts of your site.
If you write a frequently updated blog the media is more likely to believe you are a
topical expert than if you are just a merchant selling goods in your industry.
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Popularity: 15%
Tags: blogging
In answer to the question “Should a blog be part of your marketing plan?” the answer is yes.
There are millions of blogs on the internet today; most are of the personal variety, with the blogger writing about what they did that day or their favorite television show. But blogs are increasingly becoming a part of the online marketing world as well.
With a blog, your business can achieve several things:
If done well, your business blog has the potential to be seen by more people than you might reach with just your website. Just as there are millions of blogs, there are many hundreds of millions blog readers searching the internet for information that interests them.
Your blog will also increase the connection your customer has with you…it increases the flow of information, which increases the customer’s emotional and intellectual “buy-in” for your business. This is also helped by the newfound communication between your customers and you in the “comments” section under each blog post, so don’t forget to ask for their comments and questions!
With this new line of communication, you will get a better feel for what your customers are looking for, which will allow you to better meet their needs and educate consumers about ways that your business can meet those needs (or solve the customer’s problems).
Keep in mind, however, that a blog will do little to help your business if it’s not well done. The content must be well-written and it must be promoted. Even in the best-case scenario, a blog is not a quick-fix; it takes time for a blog to gather enough readership to become truly useful to your business.
Now, following my own advice, I’d love to hear what you have to think…how useful would a blog be for your business? Questions and comments are always welcome.
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Tags: blog, blogging, Email Marketing, Marketing