Atomic Email Marketing Blog ePochta.ru

Greetings guys,

Hope you’re doing well! Summer is up, sun is shining, and so should your email campaigns, really. Today I would like to provide you with the top 4 mailing types you should include in your email campaigns in 2011. Combining these types will let you to boost your conversion rates and satisfy your subscribers (yes, you will not bother your subscribers any more – you will satisfy them with useful information and make sales simultaneously).

Let’s start! I will keep the tips and the whole top short, making it easy-2-follow. Here are Top 4 mailing types you should contact your subscribers with in 2011:

1.*Facebook mailings*. Facebook is one of the greatest free email tools of 2010-2011 which allows you to contact your fans and members and provide 100% delivery rate and extremely high open rates. Your mailings will be shown as a personal message, that’s why open-rates are so high. Also you aren’t restricted in putting as much links as you want – no spam filters, no bad emails. Perfect… All your Fans and Group members automatically transform into a subscribers and leads.

2. Up-Sell vs. Down-Sell mailings. Subscribers are real people, and this means they want to trust you as you trust your friends or family. And here comes the technique – after the first sale or free-trial lead, contact your subscriber with an Up-Sell mailing containing an offer to upgrade to a better version, buy few more features or purchase the additional modules. This should be implemented only after a sale or free trial lead. Down-Sell mailing is a personalized message containing an offer to purchase a discounted product or a light-version, and this should be used only if there’s no reason for an Up-Sell mailing.

3. Alerts, Reminders and News. Each and every corporate event should be announced to your subscribers – this will let them feel important. Always use personalized messages for this type of mailings. I.e. contact your subscribers or leads with the information on product or service update, or with the announcement about your new page in a social network which was created for a separate product or service.

4. Useful and Informative content. This is the type that’s most liked by all subscribers – I’m talking about free reports, case studies, testimonials and all the other useful materials. This type of message should be personalized too and it’s best to run such mailings once a week or once a month. Your subscribers will be waiting for your next mailing, so don’t make them wait. It’s easy to build business-2-client relationships by implementing such technique.

Email Marketing Trends and Strategies 2011

Hi friends,

Here are Top 6 Email Marketing Trends and Strategies of 2011. But first off, I’d like to show you some digits that year 2010 gave us.

* 97% of US households use email (e-Dialog, 2010)
* 75% of internet connected homes use social networks (61.5% of all US Households) (Nielsen, 2010)
* 91% of the US population uses a mobile device (CTIA, 2010)
* 23% use a smart phone (Frank N. Magid Associates, 2010)

Trend #1: “Content – Engagement Strategy”

Listen, engage and take action with your subscribers. This means providing content that spurs interaction and promotes advocacy, dialog or feedback. Choose a simple idea and design a playful engagement that will continue to actively involve your subscribers and grow your list. Let your message stand out and get noticed!

Trend #2: “Social Media Marketing”

Why not add Facebook, Twitter, LinkedIn and other social media sites to your email marketing campaigns? This makes for a good multi-level connection and adds more real-time value; doing so will offer your email recipients more than one or two ways to connect with your business. Don’t forget to provide links so that you will gain leads to email opt-in sites!

Email Marketing - Inactive Subscriber

On any email list, there are subscribers who signed up and never again showed signs of life. These are real people, who may have opted in to the specific offer, free content, a contest and then never reacted to your newsletters, and never bothered to unsubscribe. Let’s call them Inactive Subscribers. It’s better to have such subscribers, then to have none at all.

Here are few Email Marketing Techniques to bring these inactive subscribers to life:

1. Conduct a reactivation email campaign

Identify inactives on your list according to agreed-upon criteria (Never purchased? No clicks in 12 weeks? Zero opens in six months?), and segment them for a reactivation email campaign containing a special incentive if they opt in to your list again, confirm permission, or provide expanded information.

Email Marketing - It works on Sundays!

While most experts will say there’s no such thing as the perfect time for email marketing to send your email offer or newsletter, conventional wisdom holds that Tuesday—generally speaking—is the best day for a campaign, and Friday the worst.

“The theory behind the rule of thumb makes sense,” notes Caroline Ruggiero at the Marketo blog. “[E]mail too early in the week and people are too busy with their actual work to open or focus on your message. Email end of the week and your message will get buried in a barrage of messages everyone has to dig out of come Monday morning.”

Email Marketing List

Targeting the right audience is the key to success for any email marketing campaign. Up-to-date contact information, valid email addresses, and the tools to segment a list accurately are must-haves for any marketer, yet they are by no means assured in the lists purchased from business-contact vendors.

And as every marketer knows, limited list filtering and segmentation options, as well as inaccurate data, all negatively impact a campaign’s response rates.

Putting together a list of viable prospects, and ensuring that information about them is accurate and relevant, can be a daunting task. There are a myriad of list and contact vendors in the marketplace today, each with its own set of data.

But buying a email marketing list that you have confidence in does not have to be a stressful process if you ask the right questions before you make a decision. Here are eight questions to ask vendors before buying a list.:

Email Marketing

Here is the second part of Email Marketing Basics 2010 – next 5 email marketing tricks and tips. Please enjoy!

1. Keep image sizes small. If you’re including photos or other graphics, keep the individual image size to 72 dpi (dots per inch). They will look good and sharp while helping you keep your file size low, preventing your e-mail from being blocked for being too large. If you’re unsure of the dpi of your graphic, go to where it’s stored and open the file. Then right mouse click and select Properties. You may need to open the “More” link under Picture Properties, but the dpi resolution will be displayed there.

2. Keep text away from images. If the text gets too close to your images it will look sloppy and unprofessional. It will also be harder to read. Leave a little space between text and graphics to keep your layout looking clean.

Email Marketing

Creating impression is the cornerstone of success in everyone’s life. The same is true for your e-mail marketing campaigns – no matter what business you are in. The placement of elements on the page, the font choice, even the colors you use all create an impression before your prospect reads a single word of text. So you want to be sure the impression you’re creating is a good one. Here are few tips that are so important to impress your clients with your email marketing campaign. That’s what you need to convert leads into subscribers and subscribers into customers!

1. Forget the background image. While having a beautiful photo or drawing ghosted in the background may make a printed piece look appealing, most e-mail clients, such as Outlook, won’t show it. Instead, design your e-mails to look good against a plain background, and use an image (if appropriate) as a standard graphic.