Email Marketing

Here is the second part of Email Marketing Basics 2010 – next 5 email marketing tricks and tips. Please enjoy!

1. Keep image sizes small. If you’re including photos or other graphics, keep the individual image size to 72 dpi (dots per inch). They will look good and sharp while helping you keep your file size low, preventing your e-mail from being blocked for being too large. If you’re unsure of the dpi of your graphic, go to where it’s stored and open the file. Then right mouse click and select Properties. You may need to open the “More” link under Picture Properties, but the dpi resolution will be displayed there.

2. Keep text away from images. If the text gets too close to your images it will look sloppy and unprofessional. It will also be harder to read. Leave a little space between text and graphics to keep your layout looking clean.

Email Marketing

Creating impression is the cornerstone of success in everyone’s life. The same is true for your e-mail marketing campaigns – no matter what business you are in. The placement of elements on the page, the font choice, even the colors you use all create an impression before your prospect reads a single word of text. So you want to be sure the impression you’re creating is a good one. Here are few tips that are so important to impress your clients with your email marketing campaign. That’s what you need to convert leads into subscribers and subscribers into customers!

1. Forget the background image. While having a beautiful photo or drawing ghosted in the background may make a printed piece look appealing, most e-mail clients, such as Outlook, won’t show it. Instead, design your e-mails to look good against a plain background, and use an image (if appropriate) as a standard graphic.

Email marketing

If you are considering launching email marketing campaign or just an email newsletter – these tips are written for You! These are 25 tips to help you understand email marketing and email newsletter publishing strategies.

*E-newsletters establish a regular link between brand and customer.
*Email provides instant contact for urgent announcements or releases.
*Customers can receive messages wherever they are, either at home, at work or mobile.
*Many customers spend a majority of their time at a computer where the message is delivered.
*A well crafted email campaign can provide value to, and educate customers.

Email Marketing and Social Media Cocktail

Email Marketing and Social Media Marketing – two parts of one business! Best fit each other in money making and lead generating. It’s email marketing for social media, and social media for email marketing. Let’s combine these two different topics this time and see what’s the best technique to generate leads!

An email newsletter is one of the two most important sources for information and advice for small and medium businesses, according to a study entitled, “Optimizing Email Newsletters for Small/Medium Businesses” released by Bredin Business Information, Inc. (BBI).

According to the study of over 380 executives …

Dear subscribers and guests,

I would like to introduce you to our new web-store for the Top #1 Email Marketing Solution called Atomic Email Studio.  Atomic Email Studio is an all-in-one (exactly 9-in-1) email marketing solution to promote online. From one place you can control all your email campaigns, create and send newsletters, manage mailing lists, collect contacts etc. Also, you have a convenient access to the statistics provided by our online services (email tracking, survey generator etc.).

We made this hot new web 2.0 store for Atomic Email Studio so you can easily get all necessary information about this product, including videos, testimonials and reviews.

Subejct line is one of the most important parts in your email so you need to know how to title your email correctly. What works for private emails also works for marketing emails. As we know recipients scan the subject line in order to decide whether to open, forward, file, or trash a message. Remember – your message is not the only one in your recipient’s mailbox. Before you hit “send,” take a moment to write a subject line that accurately describes the content. See the example below!

Part 2. See “Email Marketing Techniques 2010 – Email Design Tricks. Part 1″  here!

Additional info on email marketing – Top Email Marketing Software Solutions

7. Subject lines — this is only a test
Did you know only 25 percent of marketers are testing subject lines on a regular basis? If you’re not constantly testing, you’re missing opportunities to find out which ones maximize opens and conversions.

Before you test, make sure that your subject line is relevant to the call-to-action in your email. Subject line studies by Alchemy Worx and other groups have shown that using a subject line with 72 or more characters gives added relevance, increasing click through and conversion. Likewise, by going with a subject line that’s 60 characters or less, the open rate will tend to increase.

The area between 60 and 72 has been shown to be a “dead zone.”