Email Marketing 2010

While the main use of email marketing is to drive traffic to your web site, there are other important reasons that emails can be used in promoting your home business. You should use them, and use them often, as part of your overall marketing strategy (you do have one, right? A written plan on how you’re going to let other people know about your online business?)

Why market with email? Because it really does work. – Email Marketing generated ROI of $43.62 for every dollar spent on it in 2009! And this is amazing!

Make no mistakes!

Email marketing is very profitable business, and like every business it has rules. Here are few topics to make your email marketing business more stable and profitable. Don’t make mistakes listed below, and you’ll see how your email marketing business grow!

1. You do not have a permission-based mailing list. Unless you have the recipient’s permission, you may be sending spam, which is against the law. Too many business owners take shortcuts and buy e-mail lists or compile them in unethical manners, such as harvesting them from the Web. Spam also hurts the reputation of your business. The CAN-SPAM Act provides strict requirements about what you can and cannot do; for more information, go to the Federal Trade Commission Web site.

Email Marketing 2010

Inactivation campaigns will become more important, thanks to ISPs giving weight to engagement metrics when determining whether to deliver to the inbox or junk folder or to block email. Marketers with 50% or more of their list inactive will have to start devising strategies to deal with reducing that level. It will start with each company defining what “inactive” is for them, then progress to segmentation tactics to message inactives differently, and possibly culminate with reactivation campaigns that give subscribers a chance to reaffirm their interest or be dropped from the list.

There was a panel of 20-somethings fresh out of college at the Email Insider Summit . The majority of them indicated that they subscribe to emails that they don’t read and just hold on to in case they are suddenly in the market. These kinds of subscribers are becoming increasingly problematic for marketers.

Email Marketing Trends

If the recent StrongMail “2010 Marketing Trends” survey is correct, online marketing spending will be up in the coming year. According to the report, 89% of respondents said they will either maintain or increase the amount of their marketing spending in 2010, with 50% of businesses saying they would allocate additional dollars to their marketing efforts. The survey, conducted online Nov. 17–25, surveyed 1,057 business executives.

What will they be spending their dollars on? Social media and e-mail marketing are the top two areas, with 69% of respondents saying they will be increasing e-mail spending; 59% saying they would be increasing social media efforts; and 69% saying they would be integrating social media and e-mail marketing. They will do so using several strategies, said Kristin Hersant, StrongMail’s director of corporate marketing.

Business etiquette - rules of email etiquette

1. Be concise and to the point.

Do not make an e-mail longer than it needs to be. Remember that reading an e-mail is harder than reading printed communications and a long e-mail can be very discouraging to read.

2. Answer all questions, and pre-empt further questions.

An email reply must answer all questions, and pre-empt further questions – If you do not answer all the questions in the original email, you will receive further e-mails regarding the unanswered questions, which will not only waste your time and your customer’s time but also cause considerable frustration. Moreover, if you are able to pre-empt relevant questions, your customer will be grateful and impressed with your efficient and thoughtful customer service. Imagine for instance that a customer sends you an email asking which credit cards you accept. Instead of just listing the credit card types, you can guess that their next question will be about how they can order, so you also include some order information and a URL to your order page. Customers will definitely appreciate this.

Dear Atomic Marketing Blog subscriber,

Today we would like to to ask you how we can improve our Atomic Marketing Blog. We have already changed the way the articles are written, we tried to make pick more specific and niche topics though the visual appearance and design is still the same. In spite of this we still wonder what you like and don’t like about the blog so that we can make more improvements.

Take the Survey: How can we make Atomic Marketing Blog more useful to you? Answer and benefit

As a token to your help we offer you to download Atomic Email Studio demo – an all-in-one e-mail marketing solution. One point of access will allow you to create and send newsletters to your customers, control all your e-mail campaigns, manage mailing lists, collect contacts etc. With Studio you will have a convenient access to the statistics provided by our online services such as email tracking, to Atomic Marketing Blog updates and company news.

Only our blog readers are offered to buy Atomic Email Studio license with

50% discount by using the coupon code STUDIO8.

• 

  Popular Statistics

  • If email was a country its 1.4 billion populations would make it the largest in the World, bigger than China, bigger than the populations of the USA and European Union combined.
  • 247 billion emails are sent each day. That’s one email every 0.00000035 seconds.
  • In the time that it takes you to read this sentence some 20 million emails have already entered cyberspace.
  • Every second the World email users produce messages equivalent in size to over 16,000 copies of the Complete Works of Shakespeare (assuming a 30KB average email size).
  • $13.4 billion. This is the number of direct marketing dollars forecasted to be spent related to email in the US in 2009.
  • $583 billion. The return from that investment if you use DMA figures on email marketing ROI. That’s four times of Microsoft’s market value.
  • 181. The number of effective marketing emails that need to be sent in order to buy one share of Microsoft.
  • 83,689,738,832,367. The number of marketing emails that need to produce enough revenue to pay the U.S. National Debt.

When you see email stats like this you may appreciate the work of companies that manage email campaigns.

Every email is important. Atomic Email Studio – the cornerstone of your email marketing campaigns!