Email Marketing Campaign: Content, Timing, Promotion. BestOf Tips.
Message Content
P.S. All Tips are Tested with Atomic Email Products
1. Design
Button vs. text link: Which draws more attention? With potentially more than half of your subscribers reading messages with images off, they might be missing your call to action or link to your offer. Send one message with a button image, optimized with an action tied to the offer, to half your list. Send another message with a text link to the other half and compare results. Remember, instead of using a generic message like “click here” on the button image or text link, use a specific call to action like “buy now” or “get the details” or “save 20% now.”
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