Atomic Email Marketing Blog ePochta.ru

Hey guys,

Hope you’re doing super! Small and midsize companies (SMB, small and midsize businesses) are the best email marketing players. Do you want to know why? Because such companies are really interested in customers, leads (check our latest Lead Extractor) – they make their email campaigns as perfect as they can. I call it Passionate Email Marketing. Such companies can’t just throw money on huge email campaigns, so they run email campaigns with maximum interest and participation. Here you can find SMB’s email list building statistics and newsletter optimization statistics. Please enjoy and see what works for the most passionate email marketers.

Hey Guys,

Hope’you doing great! We all know how important first email campaign is – this is the experience that all of us remember. Some of us had good experience, some – not. These Top 7 questions below are a must-see for each and every marketer who wants to join email marketing world – question will allow to understand what is the perfect email marketing campaign and what it includes. Please enjoy and have a great weekend!

Top 7 Questions That Will Help You to Prepare an Email Marketing Campaign:

Email Marketing Steps

Well, email delivery is a tricky subject (so as any part of Email Marketing) – if you don’t contact your email list often enough, they won’t know who you are and they won’t open your email. On the other hand, if you send several emails per week to your list, you risk annoying your list members. It’s a delicate balance. Each list will be managed a little different, but here are four things to consider when you’re trying to set up your email delivery schedule. We are here to provide best Email Marketing tips, tricks and tactics, so… Let’s start!

1. Decide on a delivery style that’s right for your business.

There are a few options that you can use for email delivery – the weekly mailer style, the bi-weekly delivery or the monthly newsletter.

A weekly mailer style is similar to the weekly mailers sent through the mail by advertisers like Best Buy or Target. Weekly mailers allow you to keep your customers updated on weekly specials, but there is pressure to produce new content every week.

Email marketing

If you are considering launching email marketing campaign or just an email newsletter – these tips are written for You! These are 25 tips to help you understand email marketing and email newsletter publishing strategies.

*E-newsletters establish a regular link between brand and customer.
*Email provides instant contact for urgent announcements or releases.
*Customers can receive messages wherever they are, either at home, at work or mobile.
*Many customers spend a majority of their time at a computer where the message is delivered.
*A well crafted email campaign can provide value to, and educate customers.

While not right for everyone, there’s one method of marketing on the internet that is overlooked by many…affiliate marketing.

One of the more prolific ( and most successful) affiliate marketing systems available today is the one from Amazon.com. In your travels around the web, I’m sure you’ve seen something like the bar to the right more than a few times.

This has turned into a very successful marketing tool for Amazon, because the legions of people spending time, money and effort promoting and marketing their products only get paid when a sale is made.

“Sure, Dave,” I hear you saying, “I already know all of this. What does that have to do with me?”

If you’re not using affiliate marketing with your online business, you should. And if you don’t think your online business is compatible with affiliate marketing, you haven’t spent enough time “outside the box” while thinking it over.

If you sell a product (as Amazon does), then affiliate marketing seems obvious, but if you sell a service you can still take advantage of the power of affiliate marketing, because what you’re really selling is your expertise.

So why not write an ebook in your area of expertise?

This isn’t the frightening prospect you think it is. True, you may want to hire a professional writer to put your knowledge into the proper form, but it will take less time than you think, and accomplish several things:

1. It will increase your standing as an “authority” in your field.
2. It will lead people to your website that might not otherwise find it.
3. It will lead to an additional revenue stream!

When it comes time to start up your affiliate program, there are services available that take care of the process for you, with Clickbank being one of the largest. After that, you can also let your present customers know through your regular email newsletter that an affiliate program is now available, giving them the opportunity to make money while promoting your product.

This can lead to an increase in sales, because the best salesperson you can have is a satisfied customer.

Here’s my question for you…have you used affiliate marketing, and what were your results?

Okay, I’ll give you a few moments to get those images out of your head, and we’ll continue.

…

Better? Okay. Now, let’s answer the question on your lips; (No, not “Have you flipped your gourd again, Dave?”) how is email marketing like sex?

Sometimes, whether it works or not, and whether or not it’s good for everyone, is all about the timing.

If you ask ten email marketing professionals when the best day of the week is to send your newsletter, you’re likely to get more than ten different answers. Of course, that’s understandable…every newsletter is unique. Your newsletter is addressing a different problem to a different readership in a different way. However, there are some basics you can use:

• Don’t send your newsletter on Monday, especially if it’s aimed at an “at work” readership. Their inbox will be clogged from the weekend, giving your message a greater chance to be overlooked or simply deleted.
• Likewise, don’t send your newsletter on Friday. If your readership leaves early for the weekend, or spends a greater amount of time finishing up the week’s work to leave, then your message may not be looked at until Monday…if at all.
• Don’t send your newsletter just before or after a work holiday. A fantastic newsletter with excellent content and a strong marketing message won’t do you much good if you send it the day before Christmas.

People also like to debate the best time of day to send their newsletter…early morning? Midday? Late in the evening?

In my opinion, this question is somewhat overrated.

One of the advantages of email marketing is that it is a worldwide marketing method. If you send your newsletter at a time to ensure that it reaches inboxes at the start of the day, the question is “Who’s day?” You likely have subscribers in quite a few time zones.

To me, it’s much more important to be consistent. If you’re going to send a newsletter weekly, choose the day of the week you want your newsletter to be published and stick to it. This alone can make you stand out from the crowd.

No one can decide the perfect time to send your newsletter, because no one knows your subscribers like you do.

Constructing an effective email newsletter may seem to be an art, but there’s a good bit of science involved as well.

Each article in your newsletter should answer the “Six W’s” known to all journalism students…Who, What, Where, When, Why and hoW…about their subject. However, there is one other question you need to answer is “Why should I care?”

That is the big one.

The first six won’t matter if you don’t show your subscribers why the subject is important to them. Don’t assume they will figure it out…make it clear. You may be offering an anecdote or tip that could show them how to better accomplish their goals; if so, great! Be sure that you tell them how. Be clear with your message…”Listen to this…it’ll help you because __________!”

As I’ve said before, promoting your business is perfectly fine in your newsletter, as long as you make sure that’s not all that you do. Give your readers useful content with “nothing in it for you”; this will build trust with your readers, increase your credibility and increase the likelihood that a subscriber will become a customer.

This doesn’t mean you shouldn’t promote your product or service…far from it! After all, that’s one of the purposes of your newsletter. Your promotion can be anything from a full-blown ad to a simple “Let us help” style link to your offer on your website. Just remember, television, radio, magazines and newspapers have content for a reason…their audience comes for the content, which gives those mediums an opportunity to present advertising messages. Make sure that you give subscribers content to come for, or it won’t matter how good your marketing message is, because few (if any) will ever see it.

Also, even though you may not think of a newsletter as interactive, it is (and should be). Give your subscribers the means to request topics and subjects they would like to read about in future newsletters. This will prompt “buy-in” from your readers, as long as you follow through on suggestions. When you answer questions or provide asked-for content, give them credit for the question or idea when possible. This will allow that reader to feel a sense of ownership in your newsletter (and probably result in that issue being forwarded to their friends and coworkers, bringing your message to new eyes), and prompt other readers to do the same thing.

And don’t forget to give subscribers a clear, simple method of unsubscribing. You have to do this to stay compliant with the laws governing email marketing, but it’s also the equivalent of a money-back guarantee…if someone knows they can stop receiving your newsletter any time they choose, it makes it easier for them to make the commitment to become a subscriber.

If your newsletter is useful to them, however, the chance of getting an “unsubscribe” message is small.

A newsletter should include the following:

• A welcome and/or thanks for subscribing.
• A useful article.
• Your advertising message.
• Contact information for readers to ask questions or suggest topics they would like to learn more about in a future newsletter, which can lead to an increased readership for your message and loyal subscribers.
• A simple unsubscribe process.

Is this all it takes? Not necessarily; each newsletter should be an original outgrowth of your business website, so each one should be different, but this list of elements is a good starting point when creating your newsletter’s layout.