Email Marketing Tips


Your email campaign might be close to perfect, but there is always a little something that might help you polish your email marketing strategy and make you ultimately proud of it. Our blog presents you with email marketing tips to give your email campaign a new and fresh look. As a marketing expert, you probably know that even the little and seemingly unimportant things can have a great effect on the end result. Stay on the lookout for new email marketing tips from Atompark Software!

comments 10.02.2020 Chintan | InboxArmy @ Email Marketing, Email Marketing Strategy, Email Marketing Tips, Guest Post

Applying the Principles of Dating for Successful Email Marketing (Updated)

photo_2020-02-10_14-22-25

So how do swoop in and leave an impression? Catchy taglines, marketing gimmicks and flashy visuals might catch your consumer’s eye. But what they really want is something more profound.
That’s the only way to make them your endgame.
Lucky for you, we’ve created an effective guide that teaches you how to achieve this feat:

comments 07.02.2020 Miroslava Vavshko @ Email Marketing Tips, General

The Most Working Email Marketing Tips. Infographic

Email marketing tips

Here is step-by-step guidance for you: our new mass mailing infographic. It will help you to start and improve the effectiveness of your mass mailing campaign. We put all the 18 years experience we’ve got while developing tools for email marketing.
This infographic is useful for beginners as well as for digital marketing profi.
Enjoy!

comments 16.10.2019 Irina Podorvan @ Email Marketing, Email Marketing Tips, Email Newsletters, SMS Marketing

How to earn more. Killing combo for Halloween email and SMS campaign

Halloween email campaign

The most mysterious holiday is coming, and all the stores start to wrack brains on how to impress customers and increase profit.
This year we propose you to impress shoppers and to get higher ROI by the dual power of thematic bulk text messages and emails.
Read the article and know how to make a multichannel marketing campaign before the holiday.

comments 07.06.2019 Anastasia Sukhareva @ Email Marketing, Email Marketing Tips, Email Newsletters

Email newsletter: How to remind about the important without being annoying

Email Reminders

The majority of marketers have problems with when and how to send reminders. To make the things clear I found out for you all the details on: what is email reminder, remind e-newsletters mistakes, how to create gentle email reminders, the frequency of sending such newsletters.

comments 25.03.2019 Anastasia Sukhareva @ Email Marketing, Email Marketing Design, Email Marketing Tips, Email Newsletters

The problem of image-based newsletters: Cool but Spammy

Image-based emails

Image-only emails are rather risky. But why a majority of the brands ignore this fact? Just look in your inbox. Are they so brave sending such newsletters or maybe they use some secret knowledge, hidden from the ordinary email marketer?
Well, it could be until today, because we are going to analyze all the pros and cons of using the image-based newsletters in business.

comments 07.03.2019 Anastasia Sukhareva @ Email Marketing, Email Marketing Campaigns, Email Marketing Tips, Email Newsletters

Hacking tips on How to stand out in the “Inbox” folder

Bright Subject line and Pre-header

There is a legend about the 100% Email Open Rate. But in fact, you’ll get such success only if you send newsletters to your family members (but there is no guarantee). The average Open Rate of the mass mailing campaigns in the marketing/advertising industry is 17.85%.
But there is a chance to make this fairytale more real.
Wanna win the perpetual battle for attention in the inbox? Read this article and find out practical hacks on how to improve the newsletters to make it noticeable for the user.

comments 16.03.2018 Anastasia Sukhareva @ Email Marketing Design, Email Marketing Tips, General

The basic set of free tools for the creation of bright content

Bright content creation tools

The use of ”naked” text and stock images is considered to be a “mauvais ton”. Therefore, it is very important to insert not only high-quality but also original graphics in newsletters. But how to create it?
Atompark Software prepared a list of best free tools that will help to create bright content for your email marketing campaigns.