Email marketing can be one of the most effective ways of improving your business, but there’s one simple step you can take to improve how your email campaign is received. Whenever possible, address your customer by their name. Simple, right? Unfortunately, it’s not obvious to quite a few online marketers. Everyone has received basic spam email marketing messages in their inbox, and most of the time it’s either a generic message, or a message that addresses someone by name…just not yours. This is why using your customer’s name can make you stand out from everyone else. When you say “Listen […]
