Massmailsoftware Blog category Email Marketing

44.8% is an average Open Rate for email newsletters in the education sector, according to Benchmark. If these numbers don’t tell you anything, let’s say that e-mail allows for intense communication between educational resources and their students. With its help, you will be able to retain the users, offer them new programs, analyze their results, and create target audiences for work. You may start acting on the basis of the best email marketing to schools practices, which we will discuss below.   Benefits of education direct marketing   35% of subscribers open an email impressed by the subject line. It […]

We all know how hard it is to be an email marketer, primarily if you have not gathered a team and have to do everything at once by yourself. It’s good that there is a helpful email marketing software that can make your work easier. We’ve come up with a list of at least 15 of them that may optimize your routine. Even if you haven’t heard about them yet or didn’t consider them necessary to use, feel free to try them out first and decide on whether to use them or not for better results. Let’s go!   15 […]

A transactional letter is a reaction letter to certain actions. Remember how calm it becomes in your head when you open an email with a confirmation of the purchase of plane tickets – they give you confidence that the money has not flown away, but you will definitely fly away somewhere. So, what is a transactional email will be a point of discussion.   What is transactional email used for?   What means transactional emails? These emails are collected automatically based on customer information. They can be divided into several types of transactional emails: Registration: user registered on the site, […]

All e-commerce and other companies are eagerly waiting for that time of the year. Long and meticulous preparations will be fully paid for by the growth of traffic and sales proceeds. But the winners of the holiday race will be those companies that manage to cope with the increased flow of requests and orders from customers and attract the target audience’s attention and convince them to make a holiday purchase in their store/at their website, etc. One of the most effective ways to do this is by launching a business holiday emails marketing campaign. Creative, bright, taking into account the […]

The conversion goal of a website form isn’t just a sale. Sometimes even an email address into the database will be useful. Convenience of the form is an important moment for a campaign success. There is only one tool to make a good user experience via your email sign up forms, so it should not be missed. Let’s see how.   Apply a KISS principle KISS means Keep It Simple, Stupid. The principle of KISS may literally be interpreted as build your forms as simple as possible as if for the real fools that do not know what to do […]

Collecting mailing lists via email hunting is the first thing you need to do to get started with your email marketing campaigns. You may scrap contacts from a wide variety of places: websites, forums, databases, your mailbox, computer, etc. Here it is important to find the contacts whose owners will be potentially interested for the offer. What is website scraping? Website scraping, data extraction, or web harvesting is gathering data for websites on set parameters. The web scraping software may directly search and access the information under the user’s control or automatically, selecting new or updated data and storing it […]