Email Marketing

Running an e-commerce startup today provides a remarkable amount of turbulence. The highs are high indeed — get the right attention at the right times, and your brand can become a worldwide trend in a matter of minutes — but the lows can be desperately low.

So if you’re going to muster your resources and launch your store, you need to play a very smart game indeed. Your marketing strategy needs to be effective and efficient — and when it comes to digital marketing, there’s no more solid option than email marketing.
Here’s why email remains the tactic of choice for e-commerce startups everywhere:

The guest of our blog – Kevin George, Head Monk – Marketing, tells how to handle the major problems small businesses faces in marketing: lack of resources, a thin stream of prospects owing to limited brand recognition, tight purse strings, shorthanded in the workforce. In the article, you’ll know why and how email marketing can help solve these difficulties.

Wanna your email campaigns being read – make it shine! Illustrations are one of the key attention-grabbing parts of your mass mailing strategy. And today you’ll know how to create the cool graphic for your emails with the help of pics.io photo editor.
We will tell you: why illustrated emails are necessary, where to find free images to use, and how to optimize this graphic for your newsletter without web-designer.

Halloween is just around the corner. It’s time to treat subscribers! Halloween is the beginning of the biggest and the most active shopping times of the year. Starting from now, you’ve got a great opportunity to interest your consumers with scary-good offers and promotions, to earn the loyalty of clients and get the profit for […]

I will not repeat that CSS is a language for describing the appearance of an HTML document. You already know that. But what is the real use of CSS inlining in email marketing?
While HTML structures the content and layout, CSS inlining in email is used to style and format the content like including link colors and headline fonts.

I’m done with these boring email campaigns! I need something new and bright just right now. I want to surprise my subscribers, but my creativity is sleeping and idea bank is almost empty.
Sounds familiar?
In this article, we’ve created a list of the brands with the brightest email campaigns to subscribe. Enjoy and make your choice!

Images are great attention-catchers and it’s extremely important to use them the right way. When it comes to backgrounds, you get additional layering possibilities and you can place the key message on top of background images. Read the article to learn basic tips on how to implement background images in a newsletter.