Email Newsletters


comments 06.08.2012 Paul Shuteyev @ Email Marketing, Email Newsletters, Internet Marketing Strategies

4 Tips for a Perfect Email Headline

Hey guys, Hope you’re doing great! Subject line catches attention a lot, so does an email headline. These two pieces of text are your chance to catch subscriber’s attention. I used to write much about subject line techniques but never did it for a headline. This time I will walk you through the creation of […]

comments 01.08.2012 Paul Shuteyev @ Email Marketing, Email Newsletters, Statistics

Email Statistics – Open, CTR & Unsubscribe Rates by Country/Industry

Hey guys, Hope you’re doing great! We all love statistics, and I’m really excited about the data I have for you today. Email marketing statistics I want to provide you with cover open rates, click-through rates and unsubscribe rates for different countries and industries. This is a great data to help you in strategy planning […]

comments 30.07.2012 Paul Shuteyev @ Email Marketing, Email Newsletters, Internet Marketing Strategies

5 Easy Tips on Engaging Your Email Subscribers

Hey  guys, Hope you’re doing great! As we all know large companies have marketing departments that are capable of boosting all marketing activities, including an email marketing. This article is for small and medium businesses that can’t afford a separate department but still want to dominate email marketing. If you’re among them, then these 5 […]

comments 23.07.2012 Paul Shuteyev @ Email Marketing, Email Newsletters, Internet Marketing Strategies

Reminder Letter for Inactive Subscribers – 5 Rules, 3 Ideas

Hey guys, Hope you’re doing great! We all have inactive subscribers on our lists. There’s nothing bad about it and you still have 2 options – leave them alone or re-engage and have them back on your list (I mean the active part of the list). Just like in a real life, sometimes it’s hard […]

comments 20.07.2012 Paul Shuteyev @ Email Marketing, Email Newsletters, Internet Marketing Strategies

Advanced Email Segmentation Ideas

Hey guys, Hope you’re doing great! We all know how important relevant and targeted content is in email marketing. And the best way to reach targeted audience is list and content segmentation. I’ve mentioned few basic and easy-to-implement steps before and today I would like to discuss more advanced email list and email content segmentation […]

comments 17.07.2012 Paul Shuteyev @ Email Marketing, Email Newsletters, Internet Marketing Strategies

5 Easy Steps to Email Campaign Segmentation

Segmentation means success in email marketing. The more relevant your content is the higher feedback you get (Open-rates, CTR). But how to determine what relevant content is? Sure it depends on the niche, but I want to provide you with the 5 easy steps to email campaign segmentation that work for each and every niche. […]

comments 11.07.2012 Paul Shuteyev @ Email Marketing, Email Newsletters, Internet Marketing Strategies

6 Fatal Mistakes of Email Design

Hi guys, Hope you’re doing great! As you know email design is extremely important – it can boost your click-throughs or make people trash your emails. I won’t tell you which colors to use or which fonts are the best, but I’m here to show you most fatal mistakes of email design, so you can […]