Hey folks, First-off, let’s discuss traditions and basics. As we all know, Email Marketing has more traditions and its history is older and deeper, rather than Social Media’s. What we have now is a rebirth of Email Marketing and uprising of Social Media. E-marketing’s old-school vs. new-school. Many names, one happening. History tells us that […]
Announcing new Video Guide on how to use Atomic Newsgroup Explorer and Free NNTP Servers to extract more than 1,5 Million user emails from NewsGroups. Step-by-Step instructions are include. Please watch and enjoy!
On any email list, there are subscribers who signed up and never again showed signs of life. These are real people, who may have opted in to the specific offer, free content, a contest and then never reacted to your newsletters, and never bothered to unsubscribe. Let’s call them Inactive Subscribers. It’s better to have […]
While most experts will say there’s no such thing as the perfect time for email marketing to send your email offer or newsletter, conventional wisdom holds that Tuesday—generally speaking—is the best day for a campaign, and Friday the worst. “The theory behind the rule of thumb makes sense,” notes Caroline Ruggiero at the Marketo blog. […]
Targeting the right audience is the key to success for any email marketing campaign. Up-to-date contact information, valid email addresses, and the tools to segment a list accurately are must-haves for any marketer, yet they are by no means assured in the lists purchased from business-contact vendors. And as every marketer knows, limited list filtering […]
The fact that audience has the control starts to sink in. Social media will get real budgets. Social media will be integrated to overall marketing activities. Social media ROI will become important. Brands start to use listening platforms to monitor the conversations. Social media will reach behind corporate firewalls. Customer service and interaction with businesses […]
Here is the second part of Email Marketing Basics 2010 – next 5 email marketing tricks and tips. Please enjoy! 1. Keep image sizes small. If you’re including photos or other graphics, keep the individual image size to 72 dpi (dots per inch). They will look good and sharp while helping you keep your file […]