comments 23.03.2009 Paul Shuteyev @ Internet Marketing Strategies

Marketing Techniques 2009: Autoresponder Marketing Techniques

marketing techniques 2009, marketing techniques, internet marketing techniques, auto responder techniques, autoresponder techniques, autoresponder 2009, autoresponder marketing, marketing autoresponder, software autoresponder, autoresponder software, auto responder software 2009, mass autoresponder, mail autoresponder, internet marketing auto responderThe Internet offers many means of affordable marketing with auto responders. Here are a couple of popular ways of using them.

Some webmasters set up link or article directories on their sites. They create a directory on a specific industry topic, placing their own ad or banner along the top. Then they invite others to add their website links via a link exchange program, listing themselves in your directory. Or they invite articles to be submitted that include a resource box at the bottom of each with a link to the author’s website. This results on increased traffic as sites link up across the World Wide Web. Enter “link exchange software” or “article directory software” into a favorite search engine for help with each.

Some marketers write up a simple step-by-step instructional class in their area of expertise. Then they break it up into smaller portions or messages and set them up in an auto responder as email messages, including short ads within each message to invite sales & website visits. Then they invite website visitors to sign up through on online form or email subscription address offered through the auto responder service. As people sign up, they will learn more about the products and services through the teaching series.

Marketing through auto responder series is a popular strategy to increase repeat website visits and sales. Here is another popular strategy.

Instead of trying to publish a small daily or weekly eZines, try publishing one large monthly eZine (similar to a monthly magazine) as an e-book format delivered via auto responder, preferably an Adobe .pdf file. You could have it made up of a large number of articles per issue and insert regularly featured areas throughout like inspirational quotes, industry tips, favorite sites and advice from the pros. You could also insert full-color graphics, multimedia components like audio / video file links and ads. Then you can charge a monthly rate, with an annual discounted package purchase, and sell advertising spots to sprinkle in your auto responder announcements for each issue and with an informational series to announce your monthly eZine to new prospects.

In summary, by using customized marketing techniques like an eZine eBook, tailored to fit your own products and services, you can reach out and increase your website traffic and sales opportunities. Internet marketing can mean more ways to grow your business.

Bonus Internet Marketing Technique:

What to do if you stuck in an auto responder rut with only your eZine going out regularly? Get out of the rut with some of these ideas for improvements.

1. Provide back issues of your eZine archives via your auto responder instead of hosting all your archives online. This will give your subscribers and web site visitors easy access to them and offers a chance to include graphics, audio and video and other components all rolled up in .pdf files for quick, easy download.

2. Help with tech issues and publish your entire web site, save it in a pdf file, and load it into an auto responder. Sometimes visitors don’t have enough time read your entire site or they lose their Internet connection or time online. So this way, they could print it out and read it offline.

3. You could offer your eBook via an auto responder. Often your visitors won’t have to download it or have the software to read it right away, so this way they can take it “to go”.

4. For a handy – -and nice legal – touch, you could include the terms and conditions to purchase transactions and load them into an auto responder that is triggered with each purchase. This could include return policies, purchases, refunds etc.

Marketing Techniques 2009: Autoresponder Marketing Techniques
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Written by: Paul Shuteyev

I am an internet-marketing specialist.


Responses (14) on "Marketing Techniques 2009: Autoresponder Marketing Techniques"

  1. wow, another full-technique course from Zakk! I see it’s good to come back to this blog, and I see great distinction between old and new content – new one is much greater, I guess. Keep writing!

  2. I’ve been searchin’ for these bonus techniques, thanks for postin’ ’em here. I stuck with my auto responder few weeks ago, and didnt know what to do.. thanks, now i see where’s my problem.

  3. August Spenwin

    I want to run directory website, what could you advice me?

    How much will it cost to promote directory?

    Maybe you have some business models for directory-websites?


    August Spenwin

  4. Well, August, I’d advice you not to build a directory-website, but buy one. It will cost less than promoting a website, that costs +/- $ 1000. You can spend this amount of money to buy kind of a popular web-directory.

    That’s my advice :)

  5. hmm, i really liked your idea about publishing monthly ebook-ezine, instead of publishing small daily or weekly ezines. So i can put all media, graphics and charts into one PDF file and deliver as usual, via autoresponder?

    I thought autoresponders are used for more recent deliveries…

    On the other hand, as you said, i can charge a small fee for such great amount of info that i can deliver once a month, it will look like a real ebook.

    Big Thanks for this idea!

    I’ll try my best, and then will get back to you via skype.

    See you,


  6. wow, such a huge comment, nice!

    Well, yes, you better compile or small articles and publications in one big monthly Ezine-ebook,
    so you’ll reach moment when you can charge a small fee for that, you’re right.

    Autoresponders are perfect for such delivery. Anyway, it takes time to deliver all ezines, but that how it works, so autoresponders are good for this.

    Yes, it would be great to hear about your succes, great you find this article helpful.

    See you soon!

  7. marketing bandit

    good post. subscribed to your feed.

  8. white hat marketing specialist

    found it useful,thanks :) bookmarked your tool-page, some seo tools are really intuitive here. it’s good you compiled them here.

  9. I’m happy you like our tool-page, we compiled most popular of them, so they are here, and really easy to use!

  10. It was nice founding another site that gives away a very helpful information. I will definitely use your site as a tool.

  11. Caren Mislinsky

    Some marketers write up a simple step-by-step instructional class in their area of expertise – oh, it’s like tricks’n’tips and techniques as you do! You really use techniques you’re writing about!

  12. Hello!
    Very Interesting post! Thank you for such interesting resource!
    PS: Sorry for my bad english, I’v just started to learn this language 😉
    See you!
    Your, Raiul Baztepo

  13. Hello !!! :)
    My name is Piter Kokoniz. oOnly want to tell, that I like your blog very much!
    And want to ask you: is this blog your hobby?
    Sorry for my bad english:)
    Your Piter

  14. Nice article…Hope to read more good article about autoresponder