Overall, 82 percent of the marketers surveyed by Datran Media indicated that they plan to increase their use of email marketing in 2008, and 55 percent of the respondents cite that they expect ROI from email to be higher than any other channel. Datran Media's survey results are consistent with the Direct Marketing Association's recent report, which found the ROI from email is much higher than other channels. In fact, email ROI will hit $45.65 for every dollar spent in 2008, more than twice the ROI of other mediums including search and display.There were several interesting results from this survey. For example:
3. Which advertising media buys perform strongly for your company? (select all that apply)And this one:
9. Do you believe email has helped boost sales through other channels?The answer to the question at the top of this article is indeed simple... Why use email marketing? To get results with a good ROI.
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