Trick: Try different places for your link in newsletters!

    by Paul Shuteyev
    01.03.2008
    The place a newsletter or email marketing campaign a link appears at can be crucial for click-through. Consequently, which link goes where can be crucial for the success (if measured in click-through rates) of any email marketing effort. That's why you'd try some new placements, pal! Segment your list or, if you can't segment, use consecutive issues to vary the placement of standard links. Monitor click-through rates closely to determine which link works best in a certain position, and in which position a link works best. *** By my mind, the best place for link is after the whole text, so people could really get all the information in your newsletter and then fully check your link without disturbing by the upcoming text after that ( example below ). Try this!

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    Paul Shuteyev
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