Posts Tagged "tips"
comments: 2 02.02.2012 Paul Shuteyev @ Email Marketing, Email Newsletters, Techniques 2012

4 Steps to Optimize Email’s Call-2-Action. Tricks included!

number-4-fourHi guys! Email marketing is email marketing, but it’s nothing without a good call-2-action, which is a core element of each and every mailing campaign. Let’s see 4 main aspects of call-2-action element – Design, Colors, Placement and Metrics. Few words about each of them + advice :) Enjoy!
Design. Large or small? Picture or a link? Maybe a button? Doesn’t matter as long as it fits your design and looks familiar to your website visitors. They should feel comfortable and think of your website or brand when they notice a call-2-action. Make the call-2-action look comfortable and you will increase the click-throughs. Sometimes a built-in 2-3 field forms convert better than just buttons.
Colors. Be carefull with colors – red is a catchy one, but many people will not press the red button as it associates with a cancel or deny function. For business call-2-action the best colors are blue, orange, yellow.
Placement. Don’t put your call-2-action to the end of the email. The idea is the following – your call-2-action should be placed near the info or feature list, so the recipient see both information and call-2-action. This is a trick that makes your recipients think of a free choice – info/features or action. Upper positions are better than in the end of the email. Right upper side is a good place for call-2-action too.
Metrics. Pay attention to conversion rate – awesome click-through results mean nothing if the conversion rate decreased.
comments: 0 31.01.2012 Paul Shuteyev @ Marketing, Sales, Techniques 2012

Getting Leads in 2012 – Tips and List of Lead Generators

lead-generatorHi guys,

Hope you’re doing great! We all know how leads are important – this is one of the most precious things in E-marketing. You should respect leads, as this is your key to mass sales. Today I would like to provide you with 6 lead generation tips and a list of lead generators. Hope this helps! I will keep it short and easy-2-follow.

Lead generation tips:

1. Understand what your ‘perfect’ prospects want, and provide them with that
Find out what kind of info are interesting to your prospects, what do they need to make a purchase. This is the info you should use as your lead generator.
2. Offer something that is highly related to your product or service
Your offer should be connected with your product or service – make it easy to see how your product solves exact problems.
3. Offer something that helps prospects make a purchase decision
Make it easy to make a purchase decision – use visual materials such as how-to videos, charts, tips-n-tricks materials, etc.
4. Don’t sound like everyone else
Be creative and don’t copy your competitives’ ideas.
5. Make your lead magnets easy to go viral
You can double or even tripple your lead amount by making your lead generators easy to go viral. Make it eaasy to share – socialize your lead generators, and offer a reason to share it – i.e. a bonus.
6. Play big
Focus on creating value for your prospects – launch win-win lead generators only. Do not waste your time and prospects’ time on non-converting lead generators.
Win-Win lead generators:

  • Email Series

  • Membership

  • Free reports

  • Coupons and offers

  • Podcast

  • Creative forms

  • Loyalty programs

  • Bonuses

  • Free education

  • Limited-time free trial

  • Demos

  • Online seminar/webinar

  • RSS feed

comments: 0 09.12.2011 Paul Shuteyev @ Email Marketing, Email Newsletters, News, Sales, Techniques 2011

11 Tips to Maximize Your Christmas Email Campaigns

christmas bellsHey guys,

Hope you’re doing great! Christmas is coming and we all know how important this time is for all kind of marketing channels, and email marketing is not the exception, even more – it’s one of the best marketing channels to use for Christmas marketing campaigns! I will tell you how you can use Christmas-niche to boost your email marketing campaigns.

1. More opportunities to build your lists.

  • Christmas time is a gift time – just offer gifts to each and every person who subscribes to your list.
  • Have a special sign-up offer for receiving Christmas discounts.
  • Have a special “affiliate” offer where you ask subscribers to enter friends’ email addresses which you will use to wish them a Merry Christmas.

2. More opportunities for additional mailings.

  • Timing is one of the most important email marketing aspects, so if you have your mailings sent once a week, you now have a chance to send more messages and it won’t look like spam. Just don’t forget to include both call-2-action and unsubscribe :) :
  • Wish your subscribers a Merry Christmas
  • Offer special Christmas discounts
  • Offer them gifts that may be related to your products, etc.

3. Additional tips.

  • Make your mailings look awesome – Christmas design is one of the best things that really sells.
  • Prepare some nice and warm words for your subscribers.
  • Use triggered emails – set Christmas-related autoreponder on following actions – sign up, sale, first login, etc. Use it for cross-sales.
  • Tell your subscribers and customers about your plans for next year – offer them one-time discounts or opportunities that will expire on Christmas.
comments: 0 03.03.2011 Paul Shuteyev @ Email Marketing, Email Newsletters, Techniques 2011

Email Marketing for Beginners – 8 Quick Tips on Starting Email Marketing Campaign

Email Marketing for Beginners

Email Marketing for Beginners

These 8 quick tips on how to start Email Marketing campaign are for those who make first steps in email marketing business. Simple, short, easy-to-follow. I compiled most important tips and aspects for beginners here. So please enjoy!

1. Size. How many emails will you send? What is the optimal number? To answer these questions, consider how many people you can effectively handle when people start responding to your email offer. Average response rates on targeted direct email generally tend to fall between 5 and 15%.

2. Brokers. If you don’t have your own opt-in list, make sure that you are renting an email list. You should never, ever buy a list of names and addresses. One sure-fire way to know if a “broker” is unethical is if they offer to sell you names or email addresses. A good broker is concerned about sending only quality emails that customers will be interested in receiving (opt-in is the key term).

3. Creative Brief. Targeting HTML customers with interactive and graphic-oriented e-mails will get you 2-3 times the response rate as text e-mails. However, only 35% of all email is set to receive in this format. This is where renting a list from a qualified broker can help with developing your brief and your content.

Click to continue reading “Email Marketing for Beginners – 8 Quick Tips on Starting Email Marketing Campaign”

comments: 2 31.05.2010 Paul Shuteyev @ Marketing, News, Techniques 2010

Top 8 SMS Marketing Tricks and Tips 2010

SMS Marketing

SMS Marketing

A text message is typically read within 15 minutes
and responded to within 60 minutes. With over
300 million wireless lines in the U.S. alone, mobile
marketing’s potential for success has never been
greater. But how do you get started and make
the most of SMS marketing?

Here are some extra important SMS Marketing tips and tricks to help you!

Click to continue reading “Top 8 SMS Marketing Tricks and Tips 2010″

comments: 2 28.08.2009 Paul Shuteyev @ Email Marketing, Sales, Techniques 2009

9 Secret Email Marketing Tips

Email Marketing Opportunities

Email Marketing Opportunities

1. Email marketing is not hard. I know it seems complicated, but with email marketing software like Atomic Email Studio, creating professional emails is really easy.

2. You don’t need to know HTML. Again, programs like Atomic Email Studio make it easy for dummies to create gorgeous templates (I mean, I make them, so come on, they can’t be that hard). I actually don’t like it when a client wants to complicate it and makes me use HTML. Me ‘n HTML don’t get along so well.

3. The best days to send emails are Tuesdays, Wednesdays and Thursdays. Why? Because on Mondays people are bombarded with email and are likely to delete yours. On Fridays everyone wants to play hooky, so they don’t want to read your stinkin’ email.

4. Emails don’t have to be blatant sales pitches. I actually like the people I email, so I like to send useful articles about marketing to them. Things that they will find helpful, but also things that will remind them how super smart I am when it comes to marketing.

Click to continue reading “9 Secret Email Marketing Tips”

comments: 8 31.07.2009 Paul Shuteyev @ General, Marketing, Techniques 2009

Viral Marketing Tips 2009: How Does Tell-a-Friend Work?

Tell-a-Friend

Tell-a-Friend

So many internet marketers have the recurring dilemma on how to increase the flow of traffic in the websites. During the past few years many methods that been developed to solve this predicament. While most of them would work there are those that would not make even a small impact.

One of the methods that have spawned many success stories in driving traffic into websites is viral marketing. c

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