Popularity: 15%

Tags: Marketing, top, tricks

20 Mar 08 Tricks’n'Tips That Sell!

Packaging Tactics That Sell

Online selling strategies have evolved throughout the years. The internet, after all, is already in its second decade. People have smartened up on some selling tactics that, because of overuse, have become passé.

There is a need to come up with new marketing techniques to provide a boost for any online enterprise. Internet marketers have experimented with a lot of novel approaches. Though most of these have failed, some yielded more than positive results. Indeed, a number of packaging tactics have been developed that have caused tremendous leaps in sales rates across the board.

What are these packaging tactics and how will you be able to employ them for your own online business? Read on, dear friend, as we discuss some amazing sales strategies that are sure to reap fantastic dividends.

Popularity: 16%

Tags: Marketing, Sales, tricks

15 Mar 08 Marketing Millionaires: Youngest and Greatest!

1. Mark Zuckerberg [ Facebook ] 23 years old | $700M

2. Andrew Gower [ Runescape ] 28 years old | $650M

3. Blake Ross and David Hyatt [ Mozilla ] 22 years old | $120M

4. Chad Hurley [ Youtube ] 30 years old | $85M

5. Angelo Sotira [ Deviant ART ] 26 years old | $75M

6. John Vechey [ PopCap Games ] 28 years old | $60M

7. Alexander Levin [ WordPress ] 23 years old | $57M

8. Jake Nickell [ Threadless ] 28 years old | $50M

9. Sean Belnick [ Biz Chair ] 20 years old | $42M

10. Kevin Rose [ Digg ] 30 years old | $31M

11. Ryan Block [ Engadget ] 25 years old | $20M

12. Aodhan Cullen [ Stat Counter ] 24 years old | $18M

13. Tom Fulp [ Newgrounds ] 29 years old | $15M

14. Rishi Kacker and Matt Pauker [ Voltage ] 24 years old | $12M

15. Markus Frind [ Plenty of Fish ] 29 years old | $10M

16. Catherine and David Cook [ My Year Book ] 17 & 19 years old | $10M

17. Fredrik Neij [ The Pirate Bay ] 28 years old | $10M

18. David Hauser & Siamak Taghaddos [ GotvMail ] 24 years old | $8M

19. Jermaine Griggs [ Hear and Play ] 23 years old | $5M

20. Jay Westerdal [ Domain Tools ] 29 years old | $5M

Just imagine your name among them… Stay tuned and modern with Marketing Advice Center!

Popularity: 30%

Tags: Marketing, Sales, tricks

13 Mar 08 e-Marketing Trick: Use sounds!

Future of Internet Marketing- Emerging Trends

According to trend watchers of Internet Marketing, the near future will see websites getting more personalized as they cater to niche markets and consumers. Internet marketing through audio newsletters will become a more convenient tool for the target audience. An audio file can be placed with an html code easily. Herein the experts also foresee enhanced usage of podcasts, personalized and interactive audio newsletters and WebPages.

How Does Audio Work

If you are selling products and services on your website, you can simply add audio onto your sales letter. People tend to retain sounds more readily in their memory than the material they read. Reading material is cold and impersonal, whereas well-spoken words are warmer and more personal. It is easier to influence your prospective customers through your audio.

Popularity: 8%

Tags: Marketing, Sales, tricks

11 Mar 08 Magic Articles

Marketing Without Selling (true secrets by articlemarketingmagic)

All we want to run successful and really monetized e-marketing business. It’s always good, but may vary from good enough to really fresh-and-impossible. That’s what I call real marketing. Not just making soemthing like an others, but make it unique, stylish! This article is about how to write articles - not just an average article like millions on the web, but really catchy and groovy article. Solutions provided by Fireligh studios. 

One of the keys to successful Article Marketing is to never deliver a sales pitch. A good article will inform, inspire, entertain, or instruct. It will never promote your product or service directly.

Indirect marketing is marketing that delivers a message that is direct to the need of the reader, but which is independent of your business.

A signature line at the bottom drops a discreet invitation to check out what you can offer. It does it more as an afterthought, “Oh, and by the way, just in case you are interested, this is who I am, what I do, and where you can find me to learn even more.”

This kind of marketing has tremendous power. See, people LIKE people who are generous and kind. When you take the time to inform objectively, they respond to that. A good marketing article always presents facts from an objective point of view. It offers good information about ALL of the choices, not just the one you offer, and explains why different choices might be right for different situations.

When you give someone information that helps them think “Ah-ha! I get it now!”, or which makes them laugh, gives them a moment of warmth, or accurately instructs them in what they need to know, you have given them a gift. It helps them to feel that you have their well-being at heart. Everyone likes to feel that about someone whom they need to trust to deliver on their word.

Some no-nos with article marketing are:

• Including a link to your products or affiliate items in the text of the article.
• Writing articles about your products only.
• Telling people why your product is better.
• Anything else that is a blatant ad instead of objective information.

Drop your signature line at the bottom. Make it informative, and compelling, but do not make it a pushy sales pitch either. Just leave it there for them if they want it. Some will. Some won’t. Those who do follow it though will be higher quality traffic than those from search engines, because they already feel they know you a little – and that is a powerful advantage.

Indirect marketing takes a bit more subtlety and patience than direct marketing, but it yields a rich return in time, and continues to reward you year after year.

Popularity: 8%

Tags: Marketing, Sales, tricks

07 Mar 08 Top Marketing Tactics 2008!

What online marketing tactics will you select in 2008?

• Blogging (29%)
• Email marketing (16%)
• Search engine optimization (12%)
• Pay per click (8%)
• Social networks (Facebook, LinkedIn) (5%)
• Affiliate marketing (4%)
• Blogger relations (3%)
• Viral marketing (3%)
• Corporate web site (3%)
• Online public relations (3%)
• Free content (white papers) (3%)
• Behavioral targeting (2%)
• Video marketing (2%)
• Webinars/Teleconference (2%)
• User generated content (1%)
• Social News / Bookmarking (1%)
• IM / Microblogging (Twitter) (1%)
• Virtual tradeshows (1%)
• Online contests, giveaways (1%)
• Online communities/forums (1%)
• Paid reviews (1%)
• Blog advertising (1%)
• Online display ads (1%)
• Contextual Advertising (1%)
• Widgets (1%)
• Mobile ads (1%)
• Branded microsites (1%)
• Rich media apps/demos (Flash) (0%)
• Advergames (0%)
• Podcasts (0%)
• eCommerce Feeds/Comparison Shopping (0%)
• Virtual worlds (0%)
• RSS advertising (0%)
• Rich media avatars (0%)
• Sponsorship / Cross Branding (0%)

200 people voted!

Popularity: 5%

Tags: Marketing, top, tricks

07 Mar 08 10+4 Marketing horror-words

Statistics is the greatest human invention and the most powerful marketing tool. During my researches I’ve found top 14 most horrible words for all customers. So if you’re professional businessman - you should check it for yourself and learn them! Let’s start, my friend!

1. Price

This may be one of those “unavoidable terms” and in fact is one that seems to be expected in ecommerce sites, however, it might be worth testing different terms, or leaving it out completely (instead of saying “Price: $xxx” consider just listing the price as “$xxx”). Again, this depends on the site.

2. Cost

Again, possibly another unavoidable term on an ecommerce site, but one that is worth testing.

3. Sign

Do you ask your customers to “Sign In”? If so, you could be scaring them away before they ever complete a sale. If you must speak in terms like that, consider phrases such as “Log in”, “For your convenience, enter your details below”, “For faster checkout, enter your information below”.

(”Sign in”)

4. Buy

Do you have buttons on your site that say “Buy Now”? Consider altering those to something more friendly such as “Add to Cart”, “Add to Bag”, “Put in My Cart”. I’ve even heard conversion tests show that a phrase such as “Proceed to checkout” works (but have not tested it personally).

5. Expensive

Just a bad word, everywhere, not only in marketing

6. Deal

Instead of saying “weekly deals” “monthly deals” etc… consider rephrasing to use the word “Sales” or “Specials” instead. The word “deals” could imply the products on the site might be considered “cheap”. On the contrary, listing some products as deals could cause other consumers to think the rest of the products must be “overpriced” ordinarily. The ultimate perception is in the eye of the consumer.

7. Sold

Do you list products as “Sold Out”? If so, consider rewording to say “Out of Stock”, “Not Available”, or removing the product from your catalog totally until it becomes available again.

8. Charge

Do you say things like “Charge Information”, “Charge Card”, “Charge Your Account”, etc…? If so, consider rewording to something more user friendly such as “Billing Information”, “Credit Card”, etc…

9. Try

When cross selling products, do you say things like “Try these other products you may like”? If so, consider rewording to something like “Other items of similar interest”, “Other products you may also like” etc…

10. Bad

Examples of usage you want to avoid are “Bad Login” and “Bad Credit Card Number”. Reword to read “Incorrect Login” or “Invalid Credit Card Number”.

11. Lose

Under the right circumstances, saying “You cannot lose” or “You have nothing to Lose” might mean you have already lost. Rephrase to state a bullet list of customer benefits from the product instead.

12. Complicated

Instead of describing a product as “not complicated” say it’s “easy to use”

13. Risk

Risk is just another bad word, like an Expensive one. Only racers and superheroes love risk

14. Obligation

Watch out for the double whammy “Risk Free No Obligation” statements.

Popularity: 10%

Tags: Marketing, top, tricks