Posts Tagged "tricks"
comments: 2 02.02.2012 Paul Shuteyev @ Email Marketing, Email Newsletters, Techniques 2012

4 Steps to Optimize Email’s Call-2-Action. Tricks included!

number-4-fourHi guys! Email marketing is email marketing, but it’s nothing without a good call-2-action, which is a core element of each and every mailing campaign. Let’s see 4 main aspects of call-2-action element – Design, Colors, Placement and Metrics. Few words about each of them + advice :) Enjoy!
Design. Large or small? Picture or a link? Maybe a button? Doesn’t matter as long as it fits your design and looks familiar to your website visitors. They should feel comfortable and think of your website or brand when they notice a call-2-action. Make the call-2-action look comfortable and you will increase the click-throughs. Sometimes a built-in 2-3 field forms convert better than just buttons.
Colors. Be carefull with colors – red is a catchy one, but many people will not press the red button as it associates with a cancel or deny function. For business call-2-action the best colors are blue, orange, yellow.
Placement. Don’t put your call-2-action to the end of the email. The idea is the following – your call-2-action should be placed near the info or feature list, so the recipient see both information and call-2-action. This is a trick that makes your recipients think of a free choice – info/features or action. Upper positions are better than in the end of the email. Right upper side is a good place for call-2-action too.
Metrics. Pay attention to conversion rate – awesome click-through results mean nothing if the conversion rate decreased.
comments: 1 22.11.2010 Paul Shuteyev @ Email Marketing, News, Techniques 2010

Email Marketing 2010 – 4 Tricks to Boost your Holiday Email Marketing Campaigns

Holiday Season Email Marketing

Holiday Season Email Marketing

Hi friends,

Holidays are coming! It’s time to spread emails with special offers, gifts and coupons. Holidays are really profitable season as email-driven sales were up 11% from 2008 during the 2009 holiday season.

So what can you do to add a little more sparkle to your holiday email marketing campaigns and boost response even higher this year?

Here are few tricky steps you should follow!

Click to continue reading “Email Marketing 2010 – 4 Tricks to Boost your Holiday Email Marketing Campaigns”

comments: 2 31.05.2010 Paul Shuteyev @ Marketing, News, Techniques 2010

Top 8 SMS Marketing Tricks and Tips 2010

SMS Marketing

SMS Marketing

A text message is typically read within 15 minutes
and responded to within 60 minutes. With over
300 million wireless lines in the U.S. alone, mobile
marketing’s potential for success has never been
greater. But how do you get started and make
the most of SMS marketing?

Here are some extra important SMS Marketing tips and tricks to help you!

Click to continue reading “Top 8 SMS Marketing Tricks and Tips 2010″

comments: 15 01.05.2009 Paul Shuteyev @ General, Marketing, Techniques 2009

Ebay Techniques 2009: Auction Buyer’s Tricks and Tips

helpful tips and trickseBay isn’t just an auction and a marketplace: often it can feel quite a lot like a game. Like any game, you can get ahead if you think strategically, using your head to outwit the other buyers and get the best price. Here are a few things you can try.

Shop in the Summer.

This is simple, but effective. Summer is the quiet season on eBay – almost everything sells for less. While everyone else is out enjoying the sun, invest a little time to find some real bargains.

Click to continue reading “Ebay Techniques 2009: Auction Buyer’s Tricks and Tips”

comments: 0 15.04.2008 Paul Shuteyev @ Marketing

Web Techniques 2009: Top 5 Ways To Automate Content Update

Five Fantastic Ways To Automate Content Update!

We all know that content is king on the internet. The maxim has been cited so many times that it has already become a cliché. Well, it has become a cliché because it’s true. The internet IS the information superhighway. The processes in the World Wide Web are fueled by information. Users search for it. Web publishers provide it. And when you could give the information that people want, then you’re in business. Whether your online endeavor is based on Pay Per Click (PPC) programs or the sale of digital products, quality content will drive people to your pages.

Indeed, content is your best investment for your online enterprise. But preparing unique, premium content is often not enough. You must strive to regularly update your content so that the search engine spiders would constantly crawl through your pages and fetch them for every relevant query. This is the key to good search engine placement. It is very effective…

… but it is also very demanding.

Writing good content is taxing enough. Having to write the same on a regular basis could be difficult. Having to write the same on a regular basis for several websites could be hellish. Surely, there must be an alternative or two which could spare you from having to write your own content to update your website and win the favor of the search engine spiders, right?

Click to continue reading “Web Techniques 2009: Top 5 Ways To Automate Content Update”

comments: 0 20.03.2008 Paul Shuteyev @ Marketing, Sales

Tricks’n'Tips That Sell!

Packaging Tactics That Sell

Online selling strategies have evolved throughout the years. The internet, after all, is already in its second decade. People have smartened up on some selling tactics that, because of overuse, have become passé.

There is a need to come up with new marketing techniques to provide a boost for any online enterprise. Internet marketers have experimented with a lot of novel approaches. Though most of these have failed, some yielded more than positive results. Indeed, a number of packaging tactics have been developed that have caused tremendous leaps in sales rates across the board.

What are these packaging tactics and how will you be able to employ them for your own online business? Read on, dear friend, as we discuss some amazing sales strategies that are sure to reap fantastic dividends.

Click to continue reading “Tricks’n’Tips That Sell!”

comments: 4 15.03.2008 Paul Shuteyev @ Marketing, News, Sales

Marketing Millionaires: Youngest and Greatest!

  1. Mark Zuckerberg [ Facebook ] 23 years old | $700M

  2. Andrew Gower [ Runescape ] 28 years old | $650M

  3. Blake Ross and David Hyatt [ Mozilla ] 22 years old | $120M

  4. Chad Hurley [ Youtube ] 30 years old | $85M

  5. Angelo Sotira [ Deviant ART ] 26 years old | $75M

  6. John Vechey [ PopCap Games ] 28 years old | $60M

  7. Alexander Levin [ WordPress ] 23 years old | $57M

  8. Jake Nickell [ Threadless ] 28 years old | $50M

  9. Sean Belnick [ Biz Chair ] 20 years old | $42M

  10. Kevin Rose [ Digg ] 30 years old | $31M

  11. Ryan Block [ Engadget ] 25 years old | $20M

  12. Aodhan Cullen [ Stat Counter ] 24 years old | $18M

  13. Tom Fulp [ Newgrounds ] 29 years old | $15M

  14. Rishi Kacker and Matt Pauker [ Voltage ] 24 years old | $12M

  15. Markus Frind [ Plenty of Fish ] 29 years old | $10M

  16. Catherine and David Cook [ My Year Book ] 17 & 19 years old | $10M

  17. Fredrik Neij [ The Pirate Bay ] 28 years old | $10M

  18. David Hauser & Siamak Taghaddos [ GotvMail ] 24 years old | $8M

  19. Jermaine Griggs [ Hear and Play ] 23 years old | $5M

  20. Jay Westerdal [ Domain Tools ] 29 years old | $5M


Just imagine your name among them… Stay tuned and modern with Marketing Advice Center!